Director, Global Integrated Creative – Research Protocols and Intelligence

Jobtailor; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

Coca-Cola seeks a senior leader to drive priority global research, data and analytics, delivering next-generation marketing intelligence across owned, earned, shared and paid touchpoints.

You will build holistic diagnostics, reporting, and intelligence for creative campaigns, consumer experiences, and brand initiatives, working with cross-functional teams worldwide to translate insights into effective communications and optimized media investments.

Qualifications

• Experience in developing and managing protocols and diagnostics for creative communications and brand campaigns.
• Ability to communicate complex information through clear narratives.
• Proficiency in AI, automation, and advanced analytics.

Responsibilities

• Lead priority global research, data and analytics to deliver next-generation marketing intelligence solutions.
• Develop and maintain reporting systems and dashboards to diagnose performance and opportunities.
• Collaborate with marketing teams to translate data into insights that drive creative and communications effectiveness.
• Present research findings to network partners and integrate insights into brand strategies.

Skills

Research Protocol Management

Data Analytics and Reporting

AI and Automation Proficiency

Cross-Functional Collaboration

Consumer Insights Analysis

Education

Bachelor’s Degree

MBA or Advanced Degree (Preferred)

Tools

AI Tools

Automation Tools

Advanced Analytics Tools

Data Visualization Tools

Job description

• Lead priority global research, data and analytics to develop and deliver next-generation creative and integrated marketing intelligence solutions
• Enable distinctive, competitively advantaged integrated creative and consumer communications campaigns across owned, earned, shared and paid touchpoints
• Build and implement holistic research tracking, diagnostics, reporting and intelligence for creative advertising, consumer experiences, and brand campaigns
• Develop and deliver research, data, and analytics solutions supporting brand campaign diagnostics, creative testing, and consumer communications measurement
• Create and maintain communications performance reports, identifying trends, insights, and actionable recommendations
• Collaborate with marketing teams to translate data into intelligence and insights that drive creative and communications effectiveness
• Present research findings and analytics outcomes to network partners
• Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements
• Assess, acquire, and manage communications-related data sources from diverse platforms
• Develop and manage reporting systems and dashboards to diagnose performance and identify optimization opportunities
• Leverage automation, AI, and advanced analytics tools to enhance communications intelligence systems
• Embed creative and communications trends, consumer insights, and competitive analysis into research and analytics deliverables
• Support creative testing and campaign diagnostics to optimize brand messaging and media investments
• Work closely with Human Insights, Marketing Performance, IMX, Sports and Entertainment, Connections, and Categories across Global and OU Marketing associates
• Contribute to creative and communications enterprise intelligence protocols and knowledge sharing
• Participate in the creative and communications intelligence community of practice, sharing insights and best practices

Requirements

• Experience in developing and managing protocols and diagnostics for creative communications, consumer experiences, and brand campaigns
• Ability to communicate complex information and implications through clear, compelling narratives
• Proficiency in AI, automation, and advanced analytics
• Experience in managing research protocols, data sources, and reporting systems
• Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines
• Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources
• Minimum of 8+ years of work experience in marketing, connections and media, consumer research, analytics, or related disciplines
• Experience in a global role is preferred
• Agency experience is preferred
• Prior experience in two or more of the following areas: managing/fielding consumer research; data management; analytics and reporting for driving business decisions; advertising and connections operations, planning, or analysis; brand/product management
• Experience using modern tech research methods and AI enabled data reporting/visualization tools
• Bachelor’s degree required; MBA or advanced degree preferred
• All applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States

Core Competencies

Demonstrates expertise in developing and managing research protocols, data analytics, and reporting systems to optimize creative communications and brand campaigns. Proficient in leveraging AI and advanced analytics tools to derive actionable insights and enhance marketing effectiveness.

Highest-signal resume keywords

• Research Protocol Management
• Data Analytics and Reporting
• AI and Automation Proficiency
• Cross-Functional Team Collaboration
• Consumer Insights Analysis

Hard Skills

• Data Management
• Analytics
• Creative Testing
• Campaign Diagnostics
• Reporting Systems Development
• Consumer Research
• Brand Campaign Measurement
• Performance Reporting
• Trend Analysis
• Competitive Analysis

Soft Skills

• Clear Communication
• Narrative Development
• Collaboration

Certifications & Qualifications

• Bachelor’s Degree
• MBA or Advanced Degree (Preferred)

Industry Keywords

• Integrated Marketing
• Consumer Communications
• Creative Advertising
• Global Marketing
• Marketing Performance

Tools & Technologies

• AI Tools
• Automation Tools
• Advanced Analytics Tools
• Data Visualization Tools