Director, FSOP Digital Partnerships

Jobtailor; Kansas; On-site; USD 120,000 - 180,000; Full time

Job summary

The Coca-Cola Company is seeking a seasoned Partnerships leader in the United States to build strategic alliances with restaurant and retail partners, drive traffic, trial and brand awareness. You will negotiate joint business plans, align multi-year roadmaps, and deliver integrated value programs with brand, IMX, customer teams, bottlers and vendors.

This role requires strong analytical, communication and project-management skills to measure ROI and drive growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of experience in Sales, Marketing, Media, or Connections Planning/Technology.
• Experience with restaurant and/or retail customer value creation.
• Experience with digital marketing strategy development and media planning.
• Track record of building and developing collaborative relationships to extract value and drive growth.
• Strong analytical skills and understanding of "Media Math" concepts.
• Basic understanding of marketing and advertising principles, media concepts and terms, creative and budget requirements.
• Detail-oriented with exceptional critical thinking and problem-solving abilities.
• Ability to prioritize tasks, collaborate with teams, and work under pressure.
• Strong communication, project management and time management skills.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
• Strong verbal and written communication skills.
• Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Responsibilities

• Develop strategic partnerships with leading third-party intermediaries to drive traffic and awareness.
• Negotiate and lead joint business planning processes with third-party partners.
• Align multi-year strategic roadmaps, national and local activations, and innovative growth opportunities.
• Partner with brand, IMX, customer teams, bottlers, media agencies and vendors to deliver integrated value programs.
• Assess program results, conduct post-program reviews and apply learnings to future work.
• Evaluate program and product impact across the full path-to-purchase.
• Identify emerging partnership opportunities for growth and value creation.
• Coordinate custom research to measure program ROI across revenue, brand equity and shopper engagement.
• Identify optimal execution and deal opportunities across the external partner landscape.
• Create differentiated programs that inspire consumers to choose The Coca-Cola Company.
• Manage execution and delivery of multiple connections programs, optimizing efficiencies and staying on budget.

Skills

Strategic partnerships

Digital marketing strategy

Analytical skills

Project management

Collaborative relationship building

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Microsoft Office Suite

Job description

• Develop strategic partnerships with leading third-party intermediaries in restaurant and retail to drive traffic, trial and awareness
• Negotiate and lead joint business planning processes with third-party partners
• Align multi-year strategic roadmaps, national and local activations, and innovative growth opportunities
• Partner with brand, IMX, customer teams, bottlers, media agencies and vendors to deliver integrated value programs
• Assess program results, conduct post-program reviews and apply learnings to future work
• Evaluate program and product impact across the full path-to-purchase
• Identify emerging partnership opportunities for growth and value creation
• Coordinate custom research to measure program ROI across revenue, brand equity and shopper engagement
• Identify optimal execution and deal opportunities across the external partner landscape
• Create differentiated programs that inspire consumers to choose The Coca-Cola Company
• Manage execution and delivery of multiple connections programs, optimizing efficiencies and staying on budget

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or related field
• 10+ years of experience in Sales, Marketing, Media, or Connections Planning/Technology
• Success with restaurant and/or retail customer value creation
• Experience with digital marketing strategy development and media planning
• Track record of building and developing collaborative relationships to extract value and drive growth
• Strong analytical skills and understanding of "Media Math" concepts
• Basic understanding of marketing and advertising principles, media concepts and terms, creative and budget requirements
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Ability to prioritize tasks, collaborate with teams, and work under pressure
• Strong communication, project management and time management skills
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
• Strong verbal and written communication skills
• Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States

Core Competencies

Demonstrates expertise in developing strategic partnerships and executing integrated marketing programs that drive consumer engagement and brand value. Proficient in analyzing program performance and leveraging insights for continuous improvement in marketing strategies.

Highest-signal resume keywords

• Strategic Partnership Development
• Digital Marketing Strategy
• Analytical Skills
• Project Management
• Collaborative Relationship Building

Hard Skills

• Sales
• Marketing
• Media Planning
• Connections Planning
• Program Evaluation
• ROI Measurement
• Budget Management
• Media Math
• Critical Thinking
• Problem-Solving

Soft Skills

• Communication
• Time Management
• Detail-Oriented
• Collaboration
• Ability to Work Under Pressure

Industry Keywords

• Restaurant
• Retail
• Customer Value Creation
• Brand Equity
• Shopper Engagement

Tools & Technologies

• Microsoft Office Suite