Director, Global Integrated Creative & IMX Research Protocols and Intelligence

The Coca-Cola Company; Atlanta (GA); On-site; USD 169,000 - 200,000; Full time

Benefits offered by this job

Iconic brands

Diverse customers

Growth culture

Job summary

The Coca-Cola Company in Atlanta, GA is seeking a Director, Global Integrated Creative & IMX Research Protocols and Intelligence to lead priority global research, data and analytics for next‑generation creative and integrated marketing intelligence across owned, earned, shared and paid touchpoints.

You will work across market research, insights, category, end-to-end connections, sports and entertainment, and advertising to build holistic tracking, diagnostics, reporting and intelligence for

Qualifications

• Experience in developing and managing protocols and diagnostics for creative communications, consumer experiences, and brand campaigns.
• Ability to tell stories with data to explain implications clearly.
• Proficiency in advanced analytics including AI and automation.
• Experience managing research protocols, data sources and reporting systems.
• Strong cross-functional collaboration across marketing, media, research and analytics.
• Quantitative ability to analyze data and integrate insights from disparate sources.

Responsibilities

• Develop and deliver research, data, and analytics solutions that support brand campaign diagnostics, creative testing, and consumer communications measurement.
• Create and maintain communications performance reports, identifying trends, insights, and actionable recommendations.
• Collaborate with marketing teams to translate data into meaningful intelligence and insights that drive creative and communications effectiveness.
• Present research findings and analytics outcomes to network partners, ensuring alignment with business goals and marketing strategies.
• Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.

Skills

Communications intelligence

Data storytelling

Advanced analytics

Research data management

Cross-functional collaboration

Quantitative data analysis

Education

Bachelor's degree

MBA or advanced degree

Tools

AI-enabled data reporting/visualization tools

Job description

The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the Global Digital Network organization serves as a key growth driver, delivering enterprise-wide digitized solutions.

This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Director, Global Integrated Creative & IMX Research Protocols and Intelligence, you will lead priority global research, data and analytics to develop and deliver next-generation creative and integrated marketing intelligence solutions that enable distinctive, competitively advantaged integrated creative and consumer communications campaigns across all owned, earned, shared and paid touchpoints. You will work across market research, insights, category, end-to-end connections, sports and entertainment and advertising disciplines to build and implement holistic research tracking, diagnostics, reporting and intelligence for creative advertising, consumer experiences, and brand campaigns.

Key Responsibilities

Creative and Communications Intelligence Creation and Delivery

• Develop and deliver research, data, and analytics solutions that support brand campaign diagnostics, creative testing, and consumer communications measurement.
• Create and maintain communications performance reports, identifying trends, insights, and actionable recommendations.
• Collaborate with marketing teams to translate data into meaningful intelligence and insights that drive creative and communications effectiveness.
• Present research findings and analytics outcomes to network partners, ensuring alignment with business goals and marketing strategies.
• Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.

Communications Research and Data Integration

• Assess, acquire, and manage communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions.
• Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.
• Leverage automation, AI, and advanced analytics tools to enhance the efficiency and effectiveness of communications intelligence systems.

Support Creative and Communications Optimization

• Embed creative and communications trends, consumer insights, and competitive analysis into research and analytics deliverables.
• Support the development and execution of creative testing and campaign diagnostics to optimize brand messaging and media investments.

Cross-Functional Collaboration

• Work closely with Human Insights, Marketing Performance, IMX, Sports and Entertainment, Connections, and Categories across Global and OU Marketing associates to align communications intelligence deliverables with business objectives.
• Contribute to the development of creative and communications enterprise intelligence protocols and knowledge sharing within the communications intelligence community and cross-network for greater data fluency and intelligence utilization.
• Actively participate in the creative and communications intelligence community of practice, sharing insights and best practices to foster engagement and growth.

Qualifications & Requirements

Functional Skills

• Communications Intelligence Expertise: Experience in developing and managing protocols and diagnostics for creative communications, consumer experiences, and brand campaigns.
• Data Storytelling: Ability to communicate complex information and implications through clear, compelling narratives.
• Advanced Analytics: Proficiency in AI, automation, and advanced analytics to enhance communications intelligence systems.
• Research and Data Management: Experience in managing research protocols, data sources, and reporting systems to drive actionable insights.
• Cross-Functional Collaboration: Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.
• Quantitative Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.

Experience

• Minimum of 8+ years of work experience in marketing, connections and media, consumer research, analytics, or related disciplines.
• Experience in a global role is preferred.
• Agency experience is preferred.
• Prior experience in two or more of the following areas:
• Managing/fielding consumer research
• Data management
• Analytics and reporting for driving business decisions
• Advertising and connections operations, planning, or analysis
• Brand/product management
• Experience using modern tech research methods and AI enabled data reporting/visualization tools.

Education

• Bachelor’s degree required; MBA or advanced degree preferred.

What We Can Do For You

• Iconic Brands: Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.
• Diverse Customers: Collaborate with a wide range of customers, from retail to entertainment.
• Growth Culture: Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Actionable Insights, Advanced Analytics, Advertising, Branding Campaigns, Brand Messaging, Communication Research, Communications Measurement, Data Integration, End-to-End Testing, Human Insights, Integrated Marketing, Relational Data Modeling, Research Data, Research Data Management

Pay Range

United States: 169,000 - 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities

Atlanta

Travel Required

00% - 25%

Relocation Provided

No

Job Posting End Date

September 14, 2026

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Pay Range:: 0 - 0 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role.

Long-term Incentive Reference Value Percentage:0 - 20

Long-term Incentive reference value is a market-based competitive value for your role