Brand Strategy Manager: Propositions & Growth

Grant Thornton; Wichita (KS); Hybrid; USD 104,000 - 156,000; Full time

Job summary

Grant Thornton is seeking a Brand Strategy Manager to lead brand positioning, messaging and architecture across markets. You will shape propositions, naming for acquisitions and employer brand initiatives, partnering with senior leaders and Legal to ensure consistent, credible narratives.

The role requires strong writing, facilitation and evidence-based decision making, with hybrid in-person collaboration to drive client-focused outcomes.

Qualifications

• Bachelor’s degree in marketing, communications or related field.
• Around 7 years in brand strategy, gained in-house, in an agency or consultancy.
• Experience across markets or in a complex organization; pro services useful.
• Proven record building propositions and messaging architectures.
• Strong writing and editorial judgement; clarity and distinction.
• Experience in brand architecture, naming and acquired-brand strategy.
• Employer brand experience with senior People and Culture stakeholders.
• Skilled facilitation: design and lead workshops with senior stakeholders.
• Research literacy: frame testing questions and turn findings into recs.
• Ability to build a evidence-based case and gain senior support.

Responsibilities

• Develop and evolve positioning, narrative, messaging architecture and tone.
• Connect audience need, value and proof for clear claims.
• Build proposition and messaging frameworks for campaigns and services.
• Design and lead brand workshops with leadership across markets.
• Turn strategy into clear creative briefs and maintain direction.
• Shape brand architecture and naming for acquisitions, products and services.
• Prepare decision papers with options and implications.
• Partner with Legal to shape recommendations from the start.
• Assess brand equity of joining firms and transition approach.
• Develop positioning and core messages for acquisition announcements.
• Define employee value proposition with People and Culture.
• Brief teams for employer brand activity with consistent messaging.
• Define brand tracking questions and interpret findings.
• Recommend changes to positioning and messaging over time.
• Other duties as assigned.

Skills

Brand strategy

Positioning

Messaging architecture

Stakeholder facilitation

Workshop design

Editorial judgment

Employer brand

Cross-market experience

Acquired-brand strategy

Education

Bachelor’s degree in marketing

Job description

Grant Thornton is seeking a Brand Strategy Manager to lead brand positioning, messaging and architecture across markets. You will shape propositions, naming for acquisitions and employer brand initiatives, partnering with senior leaders and Legal to ensure consistent, credible narratives.

The role requires strong writing, facilitation and evidence-based decision making, with hybrid in-person collaboration to drive client-focused outcomes.