Senior Manager, Retail Sales - Costco

The Coca-Cola Company; Atlanta (GA); On-site; USD 119,000 - 146,000; Full time

Job summary

The Coca-Cola Company seeks a Retail Sales Leader to manage key retail accounts and drive growth across Atlanta and other markets. You will collaborate with integrated account teams to shape client strategies, ensure program execution, and deliver volume and profit targets while strengthening partner relationships.

You will develop annual plans with customers and bottlers, align resources, and act as a system-wide expert on customer objectives and Coca-Cola programs.

Qualifications

• Bachelor’s degree in business or related field preferred.
• 3+ years in key account management within beverage or CPG.
• Proven sales, negotiation, and portfolio management experience.
• Experience managing price package plans for customers.
• Strong knowledge of bottler and fountain environments.
• Ability to coordinate with multiple stakeholders and develop business plans.
• Advanced selling skills with ability to create customer promotions.
• Self-motivated with results-driven mindset.
• Excellent written and verbal communication skills.

Responsibilities

• Collaborate with the integrated account team to manage customer relationships.
• Serve as a system-wide expert on strategy, systems, and operating philosophy of assigned customer(s).
• Ensure flawless execution of programs across the Coca-Cola system.
• Develop annual business plans with input from customers and bottlers to drive growth.
• Align business plans and marketing activities to deliver volume, profit, and customer satisfaction.
• Foster strong relationships with customers and ensure effective communication with stakeholders.
• Coordinate with bottler systems and field networks to implement strategies.
• Align system resources to implement marketing and operational programs on time and within budget.
• Act as a system-wide customer expert, ensuring the Coca-Cola system understands objectives and needs.
• Resolve operational or exceptional issues with customers or bottlers, ensuring problem-solving.
• Manage forecasting and budgeting to meet financial targets.
• Drive innovation by generating new ideas and solutions that sustain and grow the business.

Skills

Key account mgmt

Sales

Negotiation

Price packaging

Stakeholder mgmt

Bottler knowledge

Communication

Self-motivated

Relationship building

Education

Bachelor's degree

Job description

Location Preference: Atlanta, Chicago, Minneapolis, Dallas

At Coca-Cola, we have a passion for people, and building strong relationships is at the heart of everything we do. Representing some of the world’s most loved brands, our Retail Sales leaders, play a vital role in bringing our brand strategies to life at the local level. Through powerful partnerships with our bottlers, we ensure our brands resonate in the markets we serve. We’re looking for individuals who share our passion for our brands and excel at building relationships across all levels of an organization.

What You’ll Do For Us

• Collaborate with the integrated account team to manage key aspects of the business relationship with multiple customers.
• Serve as a system-wide expert on the strategy, business systems, and operating philosophy of assigned customer(s).
• Ensure flawless execution of programs across the Coca-Cola system.
• Develop annual business plans with input from customers, bottlers, and the Coca-Cola system, outlining key strategies and initiatives to drive growth.
• Ensure business plans and marketing activities are designed to deliver volume, profit, and customer satisfaction goals.
• Foster strong, win-win relationships with customers, ensuring high levels of satisfaction and effective communication with key stakeholders.
• Coordinate with bottler systems and customer field networks to ensure consistent application of strategies and seamless execution of programs.
• Align system resources to implement marketing and operational programs on time and within budget.
• Act as a system-wide customer expert, ensuring the Coca-Cola system understands customer objectives, strategies, and needs, and that company programs align with these priorities.
• Resolve operational or exceptional issues with customers or bottlers, ensuring effective problem-solving.
• Manage forecasting and budgeting to meet financial targets.
• Drive innovation by generating new ideas and solutions that sustain and grow the business.

Qualifications & Requirements

• Bachelor’s degree in business or a related field is preferred.
• 3+ years of key account management experience, ideally within the beverage or consumer packaged goods industry.
• Proven expertise in sales, negotiation, and managing a medium to large portfolio of business.
• Experience managing price package plans for customers.
• Strong knowledge of bottler and fountain environments and systems.
• Demonstrated ability to manage the needs and concerns of multiple stakeholders across various business systems, with experience in business development planning.
• Advanced selling skills with a proven ability to create and secure customer promotional programs and key initiatives.
• Self-motivated with a strong work ethic and a results-driven mindset.
• Exceptional written and verbal communication skills, with the ability to present data in a clear and compelling manner.

What We Can Do For You

• Iconic & Innovative Brands: Represent a portfolio of over 250 products, including some of the most beloved brands in the world, such as Coca-Cola, Simply, Fairlife, and Topo Chico.
• Expansive & Diverse Customers: Work with a wide range of customers, including retail and grocery outlets, theme parks, movie theaters, restaurants, and more.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

• Client Service
• Communication
• Contract Agreements
• Key Accounts
• Marketing
• Microsoft Office
• Negotiation
• Persuasion
• Pricing Strategies
• Sales Cycle
• Sales Process
• Waterfall Model

Pay Range

United States: 119,000 - 145,800 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s)

United States of America

City/Cities

Atlanta

Travel Required

00% - 25%

Relocation Provided

No

Job Posting End Date

September 23, 2026

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Pay Range:: 0 - 0 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:0 - 20

Long-term Incentive reference value is a market-based competitive value for your role