Director, Franchise Operations - AH

The Coca-Cola Company; Atlanta (GA); On-site; USD 180,000 - 280,000; Full time

Job summary

The Coca-Cola Company is seeking a Director, Franchise Operations to lead Coca‑Cola Florida’s Advanced Hydration portfolio. Based in Tampa or Orlando, you will drive system alignment, execution excellence, and growth across the franchise, collaborating with bottlers, customers, and enterprise partners.

You will translate enterprise priorities into market plans, lead brand and customer strategies, and develop a high‑performing team while balancing short‑term results with long‑term franchise

Qualifications

• Bachelor’s degree in Business, Marketing, Management, or related field.
• Minimum 7+ years of experience in Consumer Packaged Goods, franchise leadership, sales, operations, or general management.
• Demonstrated success leading complex, multi‑stakeholder organizations.
• Proven experience driving P&L performance, executional excellence, and growth.
• Strong executive presence with the ability to influence at senior internal and external levels.
• Experience within the Coca‑Cola system or similarly structured franchise organizations.
• Background spanning sales, operations, marketing, commercial strategy and strategic planning.
• Track record of leading high‑visibility markets or enterprise‑critical initiatives.

Responsibilities

• Lead franchise and bottler leadership across Coke Florida to align growth priorities.
• Drive end-to-end market execution across channels and ensure local success of national strategies.
• Monitor volume, revenue, gross profit, and market share; identify gaps and corrective actions.
• Develop and activate the Coke Florida business plan aligned with corporate priorities.
• Collaborate with marketing, PACS, and sales to activate brand strategies in market.
• Lead cross-functional partnerships and mentor a high-performing team.
• Champion portfolio transformation and identify scalable opportunities.

Skills

Franchise leadership

Sales & operations

P&L management

Education

Bachelor’s degree in Business, Marketing, Management, or related field

Job description

Director, Franchise Operations

Location: Tampa or Orlando FL;

Reports To: Vice President, Franchise Leadership

The Director, Franchise Operations serves as the senior franchise leader for Coca‑Cola Florida’s Advanced Hydration portfolio with full accountability for driving system alignment, execution excellence, and growth across Coca-Cola Florida’s territory. This role is highly strategic and executionally focused, operating at the intersection of brand leadership, bottler partnership, commercial execution, and enterprise influence to unlock accelerated growth across the Advanced Hydration portfolio. The role balances hands‑on operational leadership with long‑term strategic vision, translating enterprise priorities into flawless marketplace execution across the Advanced Hydration portfolio.

What You’ll Do for Us

Franchise & Bottler Leadership

• Serve as the franchise leader for the Coke Florida, aligning Coca‑Cola, bottlers, and customers around shared growth priorities

• Energize and enable bottling partners through clear direction, strong governance, and disciplined execution

• Build trusted, high‑impact relationships across the Regions and Sales Center levels

• Act as a strategic advisor to bottler leadership, supporting volume, revenue, profitability, and executional excellence

Market Execution & Operations

• Own end‑to‑end market execution across channels, ensuring national strategies are translated into local success

• Drive excellence across sales, merchandising, innovation launches, customer activation, and operational readiness

• Monitor and manage volume, revenue, gross profit, transaction incidence, and share performance

• Identify execution gaps, root causes, and corrective actions to improve marketplace results

• Ensure alignment across marketing, shopper, supply chain, finance, and operations teams

Strategic Planning & Growth Agenda

• Lead development and activation of the Coke Florida business plan, aligned with NAOU, Coke Florida, and The Coca Cola Company priorities

• Translate national and regional strategies into market‑specific plans that deliver sustainable growth

• Champion portfolio transformation

• Identify white‑space opportunities and pilot initiatives that can scale across the system

Brand, Marketing & Customer Leadership

• Serve as the market steward for Coca‑Cola’s brands, ensuring flawless brand execution and relevance

• Partner with marketing and PACS (Public Affairs, Communications and Sustainability) to activate brand strategies, innovation, and campaigns in market

• Lead customer‑centric strategies that strengthen relationships with key on‑premise and off‑premise customers

• Ensure Coke Florida consistently reflects Coca‑Cola’s highest standards of brand presence and execution

People & Organizational Leadership

• Be a Role Model for our high‑performing team, fostering accountability, collaboration, and continuous improvement

• Build strong cross‑functional partnerships across Coca‑Cola system stakeholders

• Share best practices, elevate talent, and contribute to enterprise capability building

• Create a culture of results, curiosity, learning, inclusion, and ownership

Requirements & Qualifications

• Bachelor’s degree in Business, Marketing, Management, or related field

• Minimum 7+ years of experience in Consumer Packaged Goods, franchise leadership, sales, operations, or general management

• Demonstrated success leading complex, multi‑stakeholder organizations

• Proven experience driving P&L performance, executional excellence, and growth

• Strong executive presence with the ability to influence at senior internal and external levels

• Experience within the Coca‑Cola system or similarly structured franchise organizations

• Background spanning sales, operations, marketing, commercial strategy and strategic planning

• Track record of leading high‑visibility markets or enterprise‑critical initiatives

Critical Success Factors

• Strategic thinker with strong execution bias

• Exceptional relationship builder adept at stakeholder management with senior Coca-Cola Company, bottler, and customer leaders

• Ability to balance short‑term performance with long‑term brand and system health

• Comfortable operating in ambiguity with high expectations and visibility

• Passion for The Coca‑Cola Company and our brands, and building a world‑class franchise model

What We’ll Do for You

• Enable you to lead complex system initiatives that reshape how Coca‑Cola competes in market and builds future growth capabilities across our bottling partners.

• Provide scope to apply transformation leadership that bridges strategic thinking and market execution within a collaborative, growth-oriented environment.

• Offer opportunities to build and enhance system capabilities that make our franchise network more agile, data-enabled, and efficient.

• Support your development as a transformation leader through exposure to regional and enterprise-level challenges that strengthen long‑term business readiness.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.