VP, Experience Strategy (Pharma Ad agency experience required)

EVERSANA INTOUCH; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

EVERSANA INTOUCH is seeking a Vice President, Experience Strategy to lead a high-performing team delivering data-driven, omnichannel experiences for patient and physician audiences across markets. This role drives cross-disciplinary collaboration to design and implement innovative customer experiences that build enduring relationships and provide a competitive edge.

The VP will leverage advanced technology stacks and analytics to deliver personalized solutions, partnering with analytics and

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 12+ years of experience in Omnichannel, Experience, or Digital Strategy.
• 3+ years of people management experience.
• Experience in Pharmaceutical, Biotech, or Healthcare Marketing.
• Strong communication and presentation skills with senior stakeholders.
• Analytical skills and UX-focused using data and customer research.
• Proficiency with Microsoft Office tools (PowerPoint, Word, Excel).
• Knowledge of journey mapping tools (Miro, Mural, Airtable).
• Experience with marketing automation and CRM platforms (Veeva, SFMC, Adobe).
• Adept at using AI systems and frameworks.

Responsibilities

• Set a vision for experience transformation drawing from best-in-class firms.
• Build vital internal and external relationships to capitalize on opportunities.
• Demonstrate understanding of financials and ownership of utilization.
• Identify moments and barriers in the customer journey with Omnichannel Plans.
• Partner with Analytics to iterate and optimize the Omnichannel Plan.
• Author tactical briefs and align with brand strategy across touchpoints.
• Guide team development in Experience Strategy expertise and growth.
• Support new business by contributing strategic insights in pitches.
• Model DEI, manage bias, and foster inclusive behaviors.
• Perform all other duties as assigned.

Skills

Omnichannel Strategy

Experience Strategy

Digital Strategy

People Management

Pharma Marketing

Communication

Data Analytics

UX Research

Journey Mapping

Office Tools

Education

Bachelor's degree

Tools

PowerPoint

Word

Excel

Miro

Mural

Airtable

Veeva

Salesforce Marketing Cloud

Adobe

AI Systems

Job description

Company Description

EVERSANA INTOUCH®is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.

Job Description

WHAT DOES A VP, EXPERIENCE STRATEGY DO?

The Vice President, Experience Strategy leads a high-performing team in developing data-driven, omnichannel experiences for patient and physician audiences across varied markets. This individual will drive cross-disciplinary collaboration to design and implement innovative customer experiences that build enduring relationships and provide a competitive edge. VP, Experience Strategy has a proven track record of leveraging advanced technology stacks and data analytics to deliver personalized, impactful solutions.

• Set a vision for experience transformation, drawing inspiration from best-in-class companies within pharma and outside
• Create vital relationships internally and externally to capitalize on business opportunities
• Demonstrate an understanding of financials and ownership of team utilization and billability
• Identify and address critical moments and barriers in the customer journey by authoring Omnichannel Plans and running cross-disciplinary workshops
• Partner with Analytics to iterate and optimize the Omnichannel Plan
• Author tactical briefs and ensure alignment with the overall brand strategy; simplify, humanize, and elevate every customer interaction with the brand
• Guide the development of team members in Experience Strategy expertise and career growth
• Support new business initiatives by contributing strategic insights and participating in pitches and presentations
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

Qualifications

• Bachelor’s degree in marketing, communications, or a related field
• 12 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
• 3+ years of people management experience, leading and growing a team
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders
• Strong analytical skills and user experience skills, with experience using data and customer research to inform strategic decisions
• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable).
• Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
• Adept at using AI systems and frameworks

Additional Information

OUR CULTURAL BELIEFS:

I act with the patient’s best interest in mind.

I own every client experience and its impact on results.

I am empowered and empower others to act now.

I own my development and invest in the development of others.

I passionately connect with anyone, anywhere, anytime to achieve results.

I speak up to create transparent, thoughtful and timely dialogue.

I create an environment of awareness and respect.

I am bold and creative in everything I do.

Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e‑mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. Compensation will be determined based on relevant experience, other job‑related qualifications/skills, and geographic location (to account for comparative cost of living). This role is eligible for hire in select U.S. locations based on business and operational considerations. For a full list of locations, visit eversana.com/careers. More information about EVERSANA’s benefits package can be found at eversana.com/careers. EVERSANA reserves the right to modify this base salary range and benefits at any time.

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [e-mail].

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