Director, Enrollment Strategy

Carnegiehighered; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Carnegie seeks a Director of Enrollment Strategy in the United States to build and run enrollment plans for its most complex clients. You will translate data and market insights into strategies that hit enrollment goals through hands-on client leadership and collaboration with internal teams.

You will lead on-site and virtual engagements, guide multi-channel strategies, and foster senior-level campus relationships while shaping forward-looking enrollment plans.

Qualifications

• Bachelor’s degree in a related field; master’s degree preferred.
• 7+ years in enrollment, admissions, strategic communications, or related roles.
• 5+ years in higher education with SIS experience.

Responsibilities

• Lead on-site and virtual client engagements with clear results.
• Serve as lead strategist for integrated student search, financial aid, and enrollment strategies.
• Run high-stakes calls and oversee deliverables.
• Build senior-level relationships with campus leaders and account teams.
• Turn data into actionable enrollment insights.

Skills

Strategic thinking

Client management

Presentation skills

Cross-functional leadership

Data storytelling

Education

Bachelor’s degree in a related field

Master’s degree preferred

Tools

CRM tools

Job description

About the RoleThe Director of Enrollment Strategy builds and runs enrollment strategy for Carnegie’s most complex clients. This person is a trusted expert clients and internal teams turn to for enrollment guidance, translating data and market insight into strategies that hit enrollment goals. The work spans hands‑on client leadership, data storytelling, and staying ahead of what’s changing in higher ed enrollment.

What You’ll Own

• Client Engagement & Strategy
  • Lead on‑site and virtual client engagements, making sure every interaction delivers a strong experience and clear results
  • Serve as lead strategist for integrated student search, financial aid, and enrollment strategies, and step in when clients or team members hit a wall
  • Run high‑stakes calls and oversee the enrollment and admissions strategy deliverables the team produces
  • Build senior‑level relationships with campus leaders alongside the Account Director, and earn credibility in both formal and informal settings
  • Guide clients and colleagues toward a fuller, forward‑looking view of their enrollment needs
• Data Analysis & Strategy
  • Help manage the team’s analysis of multi‑channel enrollment data, turning complex information into insights people can act on
  • Give strategic direction and final sign‑off on targeted name purchase strategies, market insights, competitive analysis, and adult learner research
  • Provide oversight, design, and assessment guidance on institutional grant and scholarship strategies as assigned
  • Set clear deliverables and success measures that raise the bar across integrated teams
  • Turn data into stories that land with a wide range of audiences, including executive leadership
• Cross‑Company Collaboration & Team Leadership
  • Keep communication tight across client project teams so strategies, metrics, and reporting stay aligned to each client’s goals
  • Research clients, markets, and consumers to understand the landscape, challenges, and goals each one is working with
  • Stay current on trends in higher ed enrollment and marketing, and share what you learn with the team and broader company

What You Bring

• Bachelor’s degree in a related field; master’s degree preferred
• 7+ years of experience in enrollment, admissions, strategic communications, or a mix of these, at a higher ed institution, higher ed agency, or related industry
• 5+ years working in higher ed with Student Information Systems (SIS)
• Extensive experience with CRM tools or other relational database systems
• Deep expertise in higher ed enrollment management, admissions, and/or financial aid
• A track record of building enrollment strategies that get results for institutions and clients
• Skilled at reading large volumes of information and distilling it into insights that drive enrollment
• Experience growing client accounts and building partnerships that last
• Ability to earn the confidence of VP- and C-level executives
• Strong presentation, client management, and strategic communication skills
• Sharp instincts for spotting problems and fixing them
• Comfortable managing multiple projects and competing priorities at once
• Proven success leading enrollment and student search projects and managing cross‑functional teams
• Clear communicator and strong time manager, comfortable switching between multiple technology platforms in a remote environment
• Physical requirement: able to work at a computer for extended periods

Why This RoleThis role sits at the center of how Carnegie helps institutions solve their hardest enrollment challenges. Whoever takes it on will shape strategy for high‑stakes clients, mentor the team behind the work, and help set the standard for what great enrollment strategy looks like across the company.

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

No phone calls or unscheduled visits to the office, please. Carnegie is an equal‑opportunity employer.