Director, Engagement Strategy

Wpp Group; Philadelphia (Philadelphia County); On-site; USD 90,000 - 180,000; Full time

Job summary

CMI Media Group is seeking a Director of Engagement Strategy to lead cross-channel healthcare media campaigns and drive client success. This role requires strategic leadership, deep industry knowledge, and the ability to guide an Engagement Planning team through innovative, data-driven campaigns.

You will build strong client partnerships and mentor a high-performing team, staying ahead of healthcare media trends and technologies to deliver measurable results.

Qualifications

• 8+ years of hands-on media planning experience across all channels.
• Proven ability to lead, mentor and inspire high-performing teams.
• Strong client relationships and strategic guidance skills.
• Deep understanding of pharmaceutical and patient markets with cross-channel know-how.

Responsibilities

• Architect omnichannel excellence by developing cross-channel media strategies.
• Guide strategic vision and execution, aligning plans with brand goals.
• Cultivate strategic client partnerships and act as trusted advisor.
• Champion innovation and thought leadership to maximize campaign impact.
• Empower a high-performing team through collaboration and learning.

Skills

Strategic mastermind

Leadership & vision

Client-centric approach

Industry expertise

Healthcare passion

Tools

SEM

Programmatic

Paid Social

SEO

Job description

Description

Position at CMI Media Group

Lead the Charge in Healthcare Media: Director, Engagement Strategy

Are you a strategic visionary with a passion for crafting impactful media experiences that drive results in the ever-evolving healthcare landscape? Do you thrive on leading and inspiring teams to deliver exceptional client solutions? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and results-oriented Director, Engagement Strategy to lead our team in developing and executing cutting-edge media campaigns that make a difference in people's lives.

In this role, you will:

• Be the Architect of Omnichannel Excellence: Lead the development of innovative cross-channel media strategies, leveraging your deep understanding of the healthcare landscape and your mastery of how different channels work together to create a seamless and engaging brand experience.
• Guide Strategic Vision & Execution: Oversee the Engagement Planning team, providing strategic direction, mentorship, and inspiration to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
• Cultivate Strategic Client Partnerships: Build and nurture strong relationships with key client contacts, establishing yourself as a trusted strategic advisor who understands their needs and consistently exceeds expectations.
• Champion Innovation & Thought Leadership: Stay ahead of the curve in the ever-evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting-edge technologies to maximize campaign impact and drive client success.
• Empower a High-Performing Team: Foster a culture of collaboration, excellence, and continuous learning, providing your team with the tools, resources, and support they need to thrive and reach their full potential.

What You'll Bring:

• Strategic Mastermind: 8+ years of hands-on media planning experience across all channels, with a proven track record of developing and executing successful cross-channel media strategies in the healthcare or a similarly regulated industry.
• Leadership & Vision: Demonstrated ability to lead, inspire, and mentor high-performing teams, fostering a culture of collaboration, growth, and excellence.
• Client-Centric Approach: Exceptional communication and interpersonal skills, with a knack for building strong relationships, understanding client needs, and providing strategic guidance.
• Industry Expertise: Deep understanding of the pharmaceutical and patient markets, with a comprehensive knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
• Passion for Healthcare: A genuine interest in healthcare and a desire to make a positive impact on patient lives.

Why CMI Media Group?

At CMI Media Group, we're not just planning campaigns - we're using the power of media to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.