Associate Director, Engagement Strategy

Wpp Group; Cherry Hill Township (NJ); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group in New Jersey seeks an Associate Director of Engagement Strategy to lead omnichannel healthcare campaigns and guide cross-channel planning. This role requires strong client relationships and a strategic, growth-oriented mindset.

You will mentor a team of planners, drive innovative practices, and collaborate with clients to exceed expectations, delivering impactful campaigns across traditional and digital channels.

Qualifications

• 7+ years of media planning experience with at least 2 years in a supervisory role.
• Strong leadership and mentorship capabilities.
• Excellent verbal and written communication with client-focused approach.
• Extensive understanding of pharmaceutical/patient markets and media channels.

Responsibilities

• Lead the development of omnichannel media strategies across channels.
• Oversee Engagement Planning and mentor a team of planners.
• Cultivate and manage client partnerships, acting as strategic advisor.
• Identify innovative approaches and emerging technologies to maximize campaign impact.
• Foster a culture of excellence and growth within the team.

Skills

Media leadership

Cross-channel planning

Client relationships

Strategic communication

Healthcare marketing

Education

Bachelor's degree in Marketing

Tools

Media planning software

Job description

Description

Position at CMI Media Group

Lead with Strategic Vision, Drive Omnichannel Healthcare Campaigns: Associate Director, Engagement Strategy

About CMI Media Group

At CMI Media Group, we are delivering healthcare marketing at the speed of life. Our success is built on innovation, collaboration, and a relentless commitment to excellence. We live our values every day, fostering an inclusive and diverse environment where every voice matters.

The Opportunity: What You'll Do

• Be the Architect of Omnichannel Engagement: Lead the development of cross-channel media strategies, leveraging your deep understanding of how different channels work together to create a seamless and engaging brand experience.
• Guide Strategic Planning & Execution: Oversee the Engagement Planning team, providing guidance and mentorship to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
• Champion Client Partnerships: Cultivate strong relationships with key client contacts, establish yourself as a trusted strategic advisor, and ensure client needs are consistently understood and exceeded.
• Drive Innovation & Best Practices: Stay ahead of the curve in the evolving media landscape by identifying and implementing innovative approaches, best practices, and emerging technologies to maximize campaign impact.
• Foster a Culture of Excellence: Lead, inspire, and mentor a team of talented planners while fostering a collaborative and growth-oriented environment that empowers individuals to reach their full potential.

Who You Are

You are a strategic and collaborative media leader who can connect big-picture business objectives to thoughtful, effective media strategies. You build trusted client relationships, develop talent, and bring a forward-thinking approach to the constantly evolving healthcare media landscape.

Your Qualifications

• Strategic Media Experience: 7+ years of media planning experience, including at least 2 years in a supervisory or people-leadership role, with a proven track record of developing and executing successful cross-channel media strategies.
• Leadership & Mentorship: A demonstrated ability to develop, coach, and empower team members while fostering a collaborative and growth-oriented environment.
• Client-Focused Approach: Exceptional verbal and written communication skills, with the ability to build strong relationships, understand client needs, and present strategic recommendations effectively.
• Industry Expertise: Extensive understanding of pharmaceutical and patient markets, with deep knowledge of online and offline media channels, including traditional media, SEM, programmatic, paid social, SEO, and emerging platforms.
• Passion for Healthcare: A genuine interest in healthcare marketing and a desire to create meaningful work that positively impacts patients and healthcare audiences.

Why Join CMI Media Group?

• At CMI Media Group, we are not just planning campaigns, we are using the power of media to help improve healthcare outcomes for patients around the world.
• Purpose-Driven Work: Make a tangible impact on the lives of patients by contributing to effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented professionals who are leaders in their fields.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: Work in an environment that values collaboration, inclusion, and work-life balance while supporting your professional growth.

CMI Media Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.