Director, Ecosystems & Growth Marketing - Tech Demos/PLG

Speedrun Talent Network

Sunnyvale (CA)

On-site

USD 170,000 - 210,000

Full time

14 days+

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Job summary

Illumio is seeking a Director of Product Marketing, Ecosystems & Growth to unify alliance and product-led growth. You will lead a three-person team, own hands-on technical demos, and craft joint messaging with key technology partners.

The role demands strategic leadership, deep product marketing craft, and collaboration with Sales, BD, PM, and the CTO to accelerate pipeline. You will shape GTM strategy, drive trials and marketplace experiences, and ensure demos stay technically credible as

Qualifications

  • Hands-on depth to architect and demo Illumio platform and integrations.
  • Experience building alliance/partner and growth/PLG programs.
  • Proven ability to lead and develop marketers across disciplines.

Responsibilities

  • Set strategic direction unifying alliance-led and product-led growth.
  • Own technical demos and ensure credibility with technical buyers.
  • Lead joint messaging for technology and cloud partners.
  • Drive integrated GTM plans across alliance channels and PLG motions.
  • Lead a team of three product marketers and mentor their growth.
  • Partner with Sales, BD, PM, and CTO to align priorities.

Skills

Hands-on product demos
Alliance/partner marketing
Growth/PLG marketing
Cross-functional leadership
Storytelling & messaging
AI fluency
Strategic planning

Education

MBA or advanced degree in Marketing

Tools

Marketo
Salesforce
Pendo
6sense
Highspot

Job description

Illumio is seeking a Director of Product Marketing, Ecosystems & Growth to unify alliance and product-led growth. You will lead a three-person team, own hands-on technical demos, and craft joint messaging with key technology partners.

The role demands strategic leadership, deep product marketing craft, and collaboration with Sales, BD, PM, and the CTO to accelerate pipeline. You will shape GTM strategy, drive trials and marketplace experiences, and ensure demos stay technically credible as

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