Director of Ecosystems & Growth Marketing

Illumio

Sunnyvale (CA)

On-site

USD 180,000 - 240,000

Full time

14 days+

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Job summary

Illumio, headquartered in Sunnyvale, CA, seeks a Director of Product Marketing for Ecosystems & Growth. You will unite alliance-led and product-led strategies, lead a three-person team, and own technical demos for partners, trials, and launches.

You’ll partner across Marketing, Sales, and Engineering to deliver differentiated messaging and go-to-market programs. You will shape GTM plans, drive the market narrative, and ensure successful joint campaigns with technology partners while advancing

Qualifications

  • Hands-on demo-building experience: architect, build, and demo working product environments.
  • 8+ years in enterprise security/cloud/infrastructure product marketing; 3+ years leading marketers.
  • Proven track record building alliance/partner marketing programs and growth motions.
  • Strong storytelling, positioning, and messaging skills for technical and executive audiences.

Responsibilities

  • Set strategic direction for Illumio's Ecosystems & Growth practice to accelerate pipeline.
  • Architect and own product demos for partners, trials, and launches.
  • Lead alliance marketing with joint messaging, co-sell enablement, and launches.
  • Direct growth/PLG strategy for Web Trial and Marketplace experiences.
  • Lead and develop a team of three product marketers across alliances and growth.
  • Collaborate with Business Development, Partner Sales, Product Management, and CTO Office.
  • Build integrated GTM plans using alliance channels and PLG motions.
  • Ensure major product launches include alliance and trial path components.

Skills

Hands-on technical depth
8+ years product marketing
Alliance/partner marketing
Cross-functional leadership
Storytelling & messaging
Relationship building with partners
KPI tracking & measurement
Strong communication
Prioritization under deadlines

Tools

Marketo
Salesforce
Pendo
6sense
Highspot

Job description

Illumio, headquartered in Sunnyvale, CA, seeks a Director of Product Marketing for Ecosystems & Growth. You will unite alliance-led and product-led strategies, lead a three-person team, and own technical demos for partners, trials, and launches.

You’ll partner across Marketing, Sales, and Engineering to deliver differentiated messaging and go-to-market programs. You will shape GTM plans, drive the market narrative, and ensure successful joint campaigns with technology partners while advancing

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