Director of Earned and Owned Strategy

Wpromote; United States; On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Half-day Fridays

Multiple medical plans

401(k) with company matching

Paid parental leave

Unlimited PTO

LinkedIn learning access

Job summary

Wpromote is seeking a Director of Earned & Owned Strategy to lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses.

Reporting to the Senior Director, Earned & Owned Strategy, you will oversee SEO, Content Marketing, and AI-enabled initiatives, translate business objectives into actionable roadmaps, and elevate client visibility through AI-driven search environments.

Qualifications

• Minimum 5 years leading Earned & Owned Media programs across SEO, Local SEO, or related digital channels in an agency or brand setting.

Responsibilities

• Lead enterprise Earned & Owned strategy across SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience.
• Translate complex business objectives into actionable roadmaps that drive measurable performance.
• Collaborate with client and internal channel and analytics teams to enhance workflows and reporting automation.
• Provide executive-level oversight of campaign ideation, launch, and measurement.

Skills

Leadership

Strategic thinking

Cross-functional collaboration

Executive communication

Project management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

SEMrush

Google Analytics

SEO tools

Job description

• We are looking for a Director of Earned & Owned Strategy to lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses
• Reporting to the Senior Director, Earned & Owned Strategy, this individual contributor role will oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives designed to strengthen discoverability, drive measurable business growth, and evolve client visibility within AI-driven search environments
• Leading Enterprise Client Strategy & Growth
• Acting as the executive strategic lead on key accounts, accountable for client success
• Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience, while providing strategic direction to channel managers
• Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes
• Driving AI-Era Search Leadership
• Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences
• Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
• Collaborating Across Teams
• Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation
• Leading cross-functional planning across key content activations
• Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
• Accelerating Growth
• Identifying and capturing new organic growth opportunities across search and local search ecosystems
• Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

Benefits

• Half-day Fridays every Friday
• 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
• 401(k) with company matching
• Free, confidential Employee Assistance Program
• Free weekly virtual workout classes
• 100% paid parental leave policy for birth, adoption, and foster placement
• Medical and dependent care FSAs
• LinkedIn learning and access to internal training and development
• Unlimited PTO
• Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
• Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
• Wprotege mentorship program

Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaborationWorking experience with Web Analytics and SEMRush or similar SEO platformsDeep understanding of AI Search evolution and organic discoverability trendsProven success managing large-scale, enterprise search and content transformation initiativesStrong cross-functional collaboration skills with the ability to unify teams across channelsExceptional presentation and executive communication skills; confident advising senior client leadershipExcellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidlyMinimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization