Director, HCP Marketing (Rare Ophthalmology)

EPM Scientific; Needham (MA); On-site; USD 120,000 - 160,000; Full time

Job summary

A leading pharmaceutical company in Needham, MA is seeking a Director of HCP Marketing to lead marketing strategies in the ophthalmology sector for an FDA-approved product. The ideal candidate will have over 5 years of pharmaceutical marketing experience focused on healthcare professionals. This full-time position emphasizes cross-functional collaboration and strategic planning to drive campaign performance and achieve metrics.

Qualifications

• Deep understanding of the ophthalmology sector and related marketing needs.
• Minimum of 5 years in pharmaceutical marketing roles focused on HCP strategies.
• Proven leadership ability to guide campaigns and teams.
• Capability to devise and implement impactful marketing strategies.

Responsibilities

• Lead HCP marketing strategies and initiatives for the eye care market.
• Develop and implement marketing plans aligned with business goals.
• Collaborate cross-functionally to drive results.
• Monitor and measure campaign performance to achieve metrics.

Skills

Ophthalmology policy

Pharmaceutical marketing

Leadership in marketing

Strategic planning

Job description

Overview

Director, HCP Marketing (Rare Ophthalmology) in Boston, MA. This role focuses on leading healthcare professional (HCP) marketing strategies within the ophthalmology sector for an FDA-approved product, contributing to the company’s commercial team and future growth.

Responsibilities

• Lead ophthalmology/HCP marketing strategies and initiatives, crafting targeted campaigns for the eye care market.
• Develop and implement comprehensive marketing plans aligned with business goals.
• Collaborate cross-functionally with commercial, medical affairs, and other teams to drive results.
• Monitor and measure campaign performance, adjusting tactics to achieve defined metrics.

Qualifications

• Ophthalmology/Eye Care experience: deep understanding of the ophthalmology sector and related marketing needs.
• Pharmaceutical marketing expertise: minimum 5+ years in pharmaceutical marketing roles with HCP-focused strategies.
• Leadership in marketing: ability to lead campaigns, guide teams, and drive measurable outcomes.
• Strategic planning and execution: proven ability to devise and implement impactful marketing strategies for eye care products.

Seniority level

• Director

Employment type

• Full-time