Sr Director, Digital Strategy

Pediatric Associates Family of Companies; Orlando (FL); Remote; USD 120,000 - 150,000; Full time

Job summary

A leading company in pediatric healthcare is seeking a Senior Director of Digital Strategy to lead their digital marketing efforts. This pivotal role involves developing innovative strategies to enhance patient engagement and acquisition while ensuring compliance with healthcare regulations. The ideal candidate will have extensive experience in digital marketing, particularly within the healthcare sector, and a proven track record of leading successful marketing teams. This remote position requires strong collaboration skills and the ability to adapt to a fast-paced environment.

Qualifications

• 7+ years in digital marketing, with at least 5 years in senior leadership.
• Understanding of healthcare sector, patient acquisition, privacy regulations.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Oversee the creation and implementation of data-driven marketing campaigns.
• Lead, mentor, and grow a high-performing digital marketing team.

Skills

Digital Marketing

Data Analysis

Communication

Creativity

Strategic Thinking

Education

Bachelor’s degree in Marketing

Master’s or certifications in healthcare/digital marketing

Tools

Google Ads

Facebook/Instagram Ads

Google Analytics

HubSpot

SEMrush

Job description

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Primary Function

The Senior Director of Digital Marketing is a pivotal member of the Marketing team at Pediatric Associates responsible for leading and scaling our digital marketing efforts across multiple channels. This is a senior leadership role responsible for overseeing the development, execution, and optimization of innovative digital marketing strategies that improve patient acquisition, engagement, and retention while supporting broader organizational objectives. Reporting directly to the Senior Vice President of Marketing, this role will involve leading a talented digital marketing team, collaborating with cross-functional departments, and staying on top of healthcare industry trends, while ensuring compliance with healthcare regulations and guidelines.

Essential Duties And Responsibilities

This list may not include all the duties that may be assigned.

1. Strategic Planning & Leadership: Develop and execute a comprehensive digital marketing strategy tailored to the pediatric healthcare industry, with a focus on patient acquisition, engagement, and retention. Ensure alignment with organizational goals and KPIs.
2. Pediatric Digital Marketing Campaigns: Oversee the creation and implementation of data-driven, integrated digital marketing campaigns to support rebrands, DeNovos, physician announcements, acquisitions, emergency communications, and more across channels such as email marketing, social media, text message campaigns, website, and paid advertising.
3. Optimize Patient Journeys: Develop strategies that improve the patient experience and guide parents through their children’s healthcare journey with relevant, timely, and personalized content across digital tools.
4. Online Reputation & Patient Experience: Oversee strategies to maintain positive online brand perception and resolve patient challenges efficiently and effectively.
5. Collaboration Across Teams: Work with operations, clinical, legal, and IT teams to ensure alignment and seamless execution of campaigns.
6. Team Development & Leadership: Lead, mentor, and grow a high-performing digital marketing team, fostering collaboration and innovation.
7. Analytics & Reporting: Collaborate with analytics teams to measure performance, establish KPIs, and report insights to leadership.
8. Brand Awareness & Community Engagement: Maintain regional brand identity and build trust and loyalty with patients and partners.
9. Market Research & Competitive Intelligence: Stay informed of healthcare trends and digital marketing innovations to keep the organization ahead.
10. Budget & Resource Management: Monitor and optimize marketing spend to maximize ROI.
11. Compliance & Regulations: Ensure all marketing efforts adhere to healthcare regulations like HIPAA and HITECH, maintaining ethical standards.

Supervisory

Direct oversight of various marketing team members.

Qualifications

Education:

• Bachelor’s degree in Marketing, Communications, Business, or related field. Master’s or certifications in healthcare/digital marketing preferred.

Experience:

• 7+ years in digital marketing, with at least 5 years in senior leadership, preferably in healthcare.
• Understanding of healthcare sector, patient acquisition, privacy regulations, and compliance.
• Experience in multi-site, multi-state, multi-brand healthcare settings.
• Proven track record in patient engagement strategies and team leadership.

Knowledge, Skills, And Abilities

• Expertise in digital marketing tools (Google Ads, Facebook/Instagram Ads, Google Analytics, HubSpot, SEMrush, etc.).
• Strong data analysis and interpretation skills.
• Excellent communication skills for technical and non-technical audiences.
• Creativity and strategic thinking within regulatory boundaries.
• Proficiency in Microsoft Office Suite.
• Organizational and deadline management skills.
• Adaptability to a fast-paced environment.
• Decision-making and problem-solving skills.

Working Conditions

• Remote position with up to 30% travel.
• Some meetings outside local hours due to time zones.
• Sitting, standing, and manual tasks required.

Physical and Performance Requirements

• Vision, hearing, touch, and handling of sensitive information.