Content & Digital Strategy Lead

ddc domus design collection; New York (NY); Hybrid; USD 90,000 - 138,000; Full time

Job summary

A leading furniture showroom is looking for a Content & Digital Strategy Lead to manage social media and digital advertising across a portfolio of high-end design brands. The individual will play a crucial role in crafting compelling content, overseeing performance metrics, and collaborating with creative teams, operating in a hybrid working model based in NYC.

Qualifications

• Strong storyteller with visual instincts.
• Experience managing Meta Ads and digital platforms.
• Highly organized and detail-oriented.

Responsibilities

• Oversee social media content and digital ads for high-end brands.
• Manage content calendar and plan engaging pieces.
• Collaborate with designers to produce creative assets.

Skills

Content Planning

Copywriting

Social Media Management

Visual Storytelling

Performance Metrics Analysis

Education

3–5 years in social media and digital marketing

Tools

Adobe Creative Suite

Meta Ads

Job description

A furniture showroom is seeking a highly organized and creative Content & Digital Strategy Lead to oversee social media content and digital advertising across a portfolio of high-end design brands. This is a full-time, mid-level role based in NYC, with a hybrid schedule (3 days in-office + availability for content shoots as needed). The role reports directly to the Brand & Marketing Manager.

The ideal candidate is a strong storyteller with sharp visual instincts, hands-on experience managing Meta Ads, and the ability to follow a campaign from idea to execution. This position focuses primarily on Instagram but also spans YouTube, Pinterest, LinkedIn, and Facebook.

Key Responsibilities

· Own and manage the content calendar across Instagram, YouTube, Pinterest, LinkedIn, and Facebook

· Plan and execute engaging content with a focus on visual storytelling and high-end brand positioning

· Write compelling captions tailored to each platform and campaign objective

· Lead short-form and long-form video editing, particularly for Instagram and YouTube

· Collaborate closely with in-house designers to produce creative assets

· Take ownership of Meta Ads — including campaign setup, audience building, optimization, and performance reporting

· Support digital ad campaigns across Google Search, Display, YouTube, Pinterest, LinkedIn, and programmatic platforms

· Monitor performance metrics and compile reports with clear recommendations

· Work with showroom teams to capture original content and support seasonal initiatives

· Contribute new content ideas regularly and drive them from concept through to completion

Qualifications

· 3–5 years of experience in social media and digital marketing, ideally in luxury, design, or lifestyle industries

· Demonstrated experience managing Meta Ads (Instagram and Facebook) with strong performance results

· Proficiency in Adobe Creative Suite, particularly Premiere Pro and Photoshop (After Effects a plus)

· Strong copywriting and content planning skills

· Highly organized, detail-oriented, and proactive in managing multiple timelines

· Experience with YouTube content management or strategy is a plus

· Comfortable using scheduling and analytics tools

· Must be based in NYC and able to work in-office three days per week, plus attend content shoots as needed

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Design Services

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