Director, Digital Product

Prestige Cruise Services LLC; Miami (FL); On-site; USD 150,000 - 190,000; Full time

Job summary

Norwegian Cruise Line Holdings (NCLH) is seeking a Director of Digital Product to own the guest journey from discovery to re-engagement. You will lead a team of Senior Product Owners and partner with CRM, Design, and Technology to deliver a cohesive digital experience across web and mobile that drives measurable guest and business outcomes.

The role requires 6+ years in digital product management, with at least 3 years leading product teams, and experience operating in a matrixed,

Qualifications

• Minimum 6 years of experience in digital product management, including at least 3 years of experience leading product teams and/or product managers.
• Experience owning and optimizing multi-stage digital customer journeys with measurable business outcomes across the lifecycle.
• Experience building and scaling product teams, including hiring, coaching, and developing Product Owners and/or Product Managers.
• Experience partnering with Engineering and Technology teams to prioritize product initiatives and deliver digital experiences.
• Experience operating within a matrixed organization and driving outcomes through cross-functional partnerships.
• Experience working with external agencies, consultants, or other strategic partners on product strategy, design, or digital experience initiatives.
• Experience within travel, hospitality, cruise, retail, airli

Responsibilities

• Lead the end-to-end digital guest journey by establishing and executing the product vision, strategy, and roadmap across discovery, purchase, pre-arrival planning, the live guest experience, and re-engagement, ensuring continuity across each stage of the journey.
• Own digital product performance and drive full-journey KPIs, including digital booking share, conversion, direct booking mix, onboard and in-experience revenue, repeat business and retention, and guest satisfaction.
• Build and lead the Product Owner team by hiring, coaching, and managing Senior Product Owners responsible for discrete stages of the guest journey and establishing clear priorities, standards, performance expectations, and accountability.
• Establish and lead product management practices for roadmap planning, backlog prioritization, and delivery cadence in partnership with Technology and other stakeholders.
• Partner across Design, Content Strategy, Personalization, and Testing to align the digital experience with product objectives and ensure consistency.
• Align product priorities with Content and CRM & Loyalty leaders to deliver an integrated digital guest experience.
• Represent guest and business needs in product decisions by evaluating priorities and trade-offs against guest value, business objectives, and data.
• Participate in the selection and management of external design and product partners, as needed.
• Communicate roadmap progress and product performance to the Vice President, Digital Commerce and key stakeholders.
• Perform other job-related duties as assigned.

Skills

Digital product management

Leadership

Cross-functional collaboration

Roadmapping

Backlog prioritization

Stakeholder management

Analytics

Agile

Hospitality industry knowledge

Education

Bachelor's Degree in Business, Marketing, Computer Science, or related field

Job description

GROW YOUR CAREER WITH US

At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we're continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!

JOB SUMMARY

The Director, Digital Product leads the end-to-end digital guest journey, from initial discovery and consideration through purchase, pre-arrival planning, the live guest experience, and re-engagement. This role serves as the single point of accountability for the digital product vision, roadmap, execution, and performance across web and mobile app experiences. The Director builds and leads a team of Senior Product Owners responsible for key stages of the guest journey while maintaining accountability for full-journey priorities, performance, and experience continuity. Working across a matrixed organization, this role partners with Content, Customer Relationship Management (CRM) & Loyalty, Design, Content Strategy, Personalization, Testing, Technology, and other stakeholders to deliver a cohesive digital guest experience that drives measurable guest and business outcomes.

POSITION RESPONSIBILITIES

• Lead the end-to-end digital guest journey by establishing and executing the product vision, strategy, and roadmap across discovery, purchase, pre-arrival planning, the live guest experience, and re-engagement, ensuring continuity across each stage of the journey.
• Own digital product performance and drive full-journey key performance indicators (KPIs), including digital booking share, conversion, direct booking mix, onboard and in-experience revenue, repeat business and retention, and guest satisfaction, while maintaining visibility into stage-level performance.
• Build and lead the Product Owner team by hiring, coaching, and managing Senior Product Owners responsible for discrete stages of the guest journey and establishing clear priorities, standards, performance expectations, and accountability.
• Establish and lead product management practices for roadmap planning, backlog prioritization, and delivery cadence in partnership with Technology and other stakeholders to support effective execution of digital guest experience initiatives.
• Partner across Design, Content Strategy, Personalization, and Testing to align the digital experience with product objectives, maintain consistency across the guest journey, and incorporate continuous testing, learning, and optimization into product development.
• Align product priorities with Content and CRM & Loyalty leaders to coordinate strategies, roadmaps, and initiatives and deliver an integrated digital guest experience across functions.
• Represent guest and business needs in product decisions by evaluating priorities and trade-offs against guest value, business objectives, performance data, and measurable outcomes.
• Participate in the selection and management of external design and product partners, as needed, and ensure partner deliverables align with product strategy, standards, priorities, and the broader digital roadmap.
• Communicate roadmap progress and product performance to the Vice President, Digital Commerce and key stakeholders, providing visibility into priorities, KPI performance, dependencies, risks, and results across the digital guest journey.
• Perform other job-related duties as assigned.

QUALIFICATIONS

• DEGREE TYPE: Bachelor's Degree
• FIELD(S) OF STUDY: Business, Marketing, Computer Science, or related field.

EXPERIENCE

• Minimum 6 years of experience in digital product management, including at least 3 years of experience leading product teams and/or product managers.
• Experience owning and optimizing multi-stage digital customer journeys with accountability for measurable business outcomes across the customer lifecycle.
• Experience building and scaling product teams, including hiring, coaching, and developing Product Owners and/or Product Managers.
• Experience partnering with Engineering and Technology teams to prioritize product initiatives and deliver digital experiences within iterative product development environments.
• Experience operating within a matrixed organization and driving outcomes through cross-functional partnerships and influence.
• Experience working with external agencies, consultants, or other strategic partners on product strategy, design, or digital experience initiatives.
• Experience within travel, hospitality, cruise, retail, airli