Director, Digital & Performance Marketing

Ladders; United States; Remote; USD 163,000 - 244,000; Full time

Benefits offered by this job

RSUs

ESPP

Flexible time off

Parental leave

Medical/dental/vision

401(k) match

Wellness program

Home office allowance

Phone reimbursement

Job summary

Ladders is seeking a Director, Digital & Performance Marketing to own strategy and execution for digital marketing, directly linking to pipeline and revenue outcomes. Remote - US-based candidates only, no visa sponsorship available.

You will lead a data-driven demand engine across channels, partnering with cross-functional teams to align audience strategy, media investment, and business priorities, with a strong focus on experimentation and AI-enabled optimization.

Qualifications

• 10+ years in B2B digital or performance marketing.
• Cybersecurity/cloud/enterprise SaaS experience preferred.
• Proven track record shaping strategy and investment decisions.
• ROI-focused with measurable results.
• Experience with Salesforce and Marketo.
• Leadership of a high-performing marketing team.

Responsibilities

• Define and own the digital marketing strategy to align with pipeline and revenue goals
• Build and scale a digital-first pipeline generation engine across multiple channels
• Translate ICP and segmentation into actionable target audiences using intent data
• Set the AI roadmap for digital marketing, evaluating and piloting relevant tools
• Establish a structured experimentation framework to optimize performance across channels
• Mentor and lead a high-performing team of digital marketers, fostering a culture of accountability
• Collaborate cross-functionally to align digital strategy with business priorities

Skills

B2B digital marketing

Performance marketing

Leadership

ROI analysis

AI-driven optimization

Tools

Salesforce

Marketo

AI marketing tools

Job description

For our client, we are seeking a Director, Digital & Performance Marketing to join the team of a leader in the Information Technology space.

This role will own the strategy and execution for digital and performance marketing with a direct line of sight to pipeline and revenue outcomes. The ideal candidate will build scalable, data-driven demand engines across multiple channels, while partnering closely with cross-functional teams to align audience strategy, media investment, and business priorities. This position also brings a strong focus on experimentation, AI-enabled optimization, and continuous performance improvement. You will lead and mentor a high-performing team while helping shape how digital marketing contributes to growth at scale.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $162,750 – $244,000 annually

Responsibilities

• Define and own the digital marketing strategy to align with pipeline and revenue goals
• Build and scale a digital-first pipeline generation engine across multiple channels
• Translate ICP and segmentation into actionable target audiences using intent data
• Set the AI roadmap for digital marketing, evaluating and piloting relevant tools
• Establish a structured experimentation framework to optimize performance across channels
• Mentor and lead a high-performing team of digital marketers, fostering a culture of accountability
• Collaborate cross-functionally to align digital strategy with business priorities

Qualifications

• 10+ years in B2B digital or performance marketing, preferably in cybersecurity, cloud, or enterprise SaaS
• Proven track record in defining and leading marketing strategy, influencing planning and investment decisions
• Strong understanding of digital marketing's impact on pipeline and revenue, with measurable ROI results
• Deep expertise in paid media, audience targeting, and performance optimization
• Hands-on experience with AI-powered marketing tools and techniques
• Proficiency in modern martech stacks like Salesforce and Marketo, translating data into actionable insights
• Ability to build scalable, AI-enabled revenue engines with a focus on continuous improvement
• Strong leadership skills with a player/coach mindset, fostering cross-functional collaboration

Benefits

• Restricted stock units (RSUs) and employee stock purchase plan (ESPP)
• Flexible time off, paid holidays, and gender-neutral parental leave
• Comprehensive medical, dental, and vision coverage, along with a 401(k) plan with company match
• Wellness programs including gym reimbursement and wellness coaching
• Home office allowance and mobile phone reimbursement

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.