Digital Marketing Strategist -Startups/SMB (Remote Canada) - Future Opening

OpenKrill; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Living wage

Health plans

Employer-paid plan

Mental health access

Gympass

Unlimited PTO

Paid holidays

Birthday off

Parental leave

401(k) match

Annual bonus

Anniversary trip

Job summary

Directive Consulting, a performance marketing agency for B2B companies, seeks a Demand Generation Manager to directly manage no more than seven accounts and drive their performance marketing. The ideal candidate is a strong T-shaped marketer with SaaS expertise across Paid, SEO, and CRO, and will interface with clients, pitch strategy, and exceed results.

You will own client portfolios, lead strategy, execution, and communication, and collaborate on project management to deliver exceptional

Qualifications

• 2+ years of agency-side marketing experience.
• 2+ years of performance marketing experience.
• Strategic thinker and a true T-shaped marketer.
• World-class project manager who delivers on time and below cost.
• Availability to travel.
• Interest in AI and automation to enhance marketing and operations.

Responsibilities

• Own the success of SMB clients, across channels.
• Handle client relationships with poise, confidence, and empathy.
• Project manage and organize your accounts.
• Build relationships with your point of contacts.
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies.
• Strong SaaS background preferred.
• Make a large impact in a focused role.
• Creative spark for marketing with a passion for results.

Skills

T‑shaped marketer

Performance marketing

SaaS marketing

Strategy

Project management

Travel availability

AI in marketing

Job description

Directive Consulting is the performance marketing agency for B2B companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

At Directive, we’re always looking ahead to build a network of talented individuals who excel in crafting data‑driven strategies, optimizing campaigns, and fueling demand for innovative brands.

As we continue to expand, we’re seeking forward‑thinking professionals who thrive in fast‑paced environments, are obsessed with performance metrics, and are eager to make their mark in B2B marketing.

*This role is listed internally as Demand Generation Manager*

About The Role

We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing.

The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO.A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded.

We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management.

Roles & Responsibilities

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

What You Offer

• 2+ years of experience in agency-side marketing
• 2+ years of experience in performance marketing
• Brilliant strategist and a truly T-shaped marketer
• World-class project manager who knows how to get things done on time and below cost
• Availability to travel
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

What We Offer

• We have a set living wage at Directive
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Mental - Access to certified therapists through Spring Health, membership to Headspace
• Physical - Gympass
• Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Financial - Traditional and Roth 401(k) with a 3% company match
• Bonus - Annual bonus based on tenure, which scales in total amount over time
• Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to [e-mail].

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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