Sr. Director, Resident Marketing (B2C/B2B2C)

Ladders; United States; Remote; USD 141,000 - 239,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Retirement savings plan with company 0

Paid time off and holidays

Professional development opportunities

Performance-based bonus

Job summary

Ladders is seeking a Sr. Director, Resident Marketing to lead a high-impact residency marketing program in a complex B2C/B2B2C environment.

You will shape strategy, own campaigns, and drive engagement across multichannel channels while mentoring a small team and partnering with product and data teams. Remote within the United States, you will translate performance insights into improved resident experiences and measurable results, balancing strategic leadership with hands-on execution.

Qualifications

• 10+ years in consumer/lifecycle/growth marketing with proven leadership
• Experience in FinTech or consumer financial services marketing preferred
• Bachelor’s degree in marketing or related field, or equivalent experience
• Proven track record of strategy setting and measurable campaigns
• Hands-on multichannel campaigns with segmentation and optimization
• Experience with automation and data-driven engagement

Responsibilities

• Lead and develop a team of four, setting goals and fostering collaboration
• Own resident marketing strategy and campaign planning to boost engagement
• Drive multichannel campaigns from strategy to optimization including direct and digital channels
• Build personalized lifecycle programs connecting residents with relevant services
• Manage campaign intake, capacity, stakeholders, and dependencies
• Partner with product and data teams to enhance automation and responsible data use
• Establish performance goals and translate results into actionable recommendations

Skills

Marketing leadership

Team management

Multichannel campaigns

Data-driven decision making

Campaign optimization

Education

Bachelor's degree in Marketing

Tools

Marketing automation platforms

Consumer engagement platforms

Data analytics tools

Job description

For our client, we are seeking a Sr. Director, Resident Marketing (B2C/B2B2C) to join the team of a leader in the Enterprise Technology space.

This leader will own resident marketing strategy and campaign execution in a complex B2C/B2B2C environment, with a focus on driving engagement through relevant, personalized communications. The role will lead a small team, partner closely with product and data stakeholders, and turn performance insights into improved campaigns and stronger resident experiences. It is well suited for a seasoned marketing leader who can balance strategy, operational rigor, and hands-on multichannel execution.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $140,600 – $239,400 annually

Responsibilities

• Lead and develop a team of four, setting goals and fostering collaboration
• Own resident marketing strategy and campaign planning, enhancing resident engagement
• Drive multichannel campaigns from strategy to optimization, focusing on direct marketing and expanding to digital channels
• Build personalized lifecycle programs that connect residents with relevant services
• Manage campaign intake and team capacity, aligning stakeholders and resolving dependencies
• Partner with product and data teams to enhance automation and responsible data use
• Establish performance goals and reporting, translating results into actionable recommendations

Qualifications

• 10+ years of consumer, lifecycle, growth, or B2C/B2B2C marketing experience, with team management experience
• Preferred experience in FinTech or consumer financial services marketing, especially in payments, insurance, or credit-building products
• Bachelor’s degree in marketing, business administration, or a related field, or equivalent experience considered
• Proven track record in setting marketing strategy and delivering measurable campaign results
• Hands-on experience with multichannel consumer campaigns, including segmentation and optimization
• Experience with marketing automation and consumer engagement platforms, guiding execution and data improvements
• Ability to leverage consumer behavior and campaign data for decision-making

Benefits

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Professional development opportunities
• Performance-based bonus based on position

Our client is an equal opportunity employer.