Director, Digital News & Audience Growth

RadioJobs; Trenton (NJ); Hybrid; USD 80,000 - 115,000; Full time

Benefits offered by this job

Bonus program

PTO + holidays

Medical, Dental, Vision, and Pet Ins.}

401(k) Retirement Plan

Company laptop

Casual, high-energy environment

Job summary

Townsquare Media – New Jersey invites a seasoned digital journalist to lead New Jersey 101.5’s digital news and audience growth. This hands-on role blends writing, editing, and publishing with strategic oversight across web, social, video, and newsletters to expand reach and engagement.

You will mentor teams, shape voice, and drive data-informed editorial decisions while exploring new platforms and AI-assisted tools. This is a full-time, in-office role in Trenton.

Qualifications

• 5+ years of experience in digital journalism, digital media, audience development, social/video content, online publishing, or a related content environment.
• A proven track record of creating digital content that earns and grows an audience.
• Exceptional writing, editing, story-framing, and headline-writing skills.
• Strong editorial judgment and the ability to make smart, responsible decisions quickly, particularly during breaking or developing news.
• Deep familiarity with Facebook, Instagram, and YouTube, including platform-specific formats, audience behavior, discovery, and best practices.
• Strong understanding of social and short-form video storytelling, including hooks, pacing, captions, thumbnails, titles, and vertical video.
• Hands-on experience creating, editing, publishing, and packaging digital content—not simply directing others.
• Experience using analytics and performance data to identify opportunities and turn insights into actionable content decisions.
• Strong understanding of SEO, search and social discovery, newsletters, apps, push notifications, and digital audience development.
• Experience collaborating with and coaching reporters, writers, personalities, producers, or other content creators.
• Strong organizational, communication, and project-management skills with the ability to thrive in a fast-moving environment.
• Familiarity with CMS platforms, social publishing tools, analytics platforms, and digital/video production workflows.
• Curiosity about emerging platforms, creator trends, changing audience behaviors, and new technologies.
• Knowledge of New Jersey—its communities, culture, issues, and personalities—is a major plus.
• High School Diploma (required); college coursework or BA/BS degree (preferred)

Responsibilities

• Lead digital news and content strategy for New Jersey 101.5, identifying, developing, and executing compelling original and breaking-news coverage across platforms.
• Create, edit, publish, and package content across websites, apps, social media, video, newsletters, and other digital channels.
• Partner with journalists, on-air personalities, producers, and creators to turn strong ideas into platform-specific digital experiences.
• Elevate social and video storytelling with platform-native hooks, headlines, captions, thumbnails, pacing, formats, and creative approaches for Facebook, Instagram, YouTube, and emerging platforms.
• Coach and collaborate with content teams on digital storytelling, SEO, audience development, social strategy, and evolving best practices.
• Use audience and content analytics to understand performance, identify opportunities, test ideas, and make data-informed editorial decisions.
• Expand content distribution through SEO, search and social discovery, newsletters, apps, push notifications, and other audience-growth channels.
• Support day-to-day news priorities and coordination while balancing breaking news, daily content production, and longer-term audience-growth initiatives.
• Serve as a digital content resource across our New Jersey brands, helping teams capitalize on strong stories and audience opportunities.
• Explore new platforms, technologies, and AI-assisted content and workflow tools to improve efficiency and creativity while maintaining editorial standards.

Skills

Editorial leadership

Audience development

Social video content

Analytics-driven

SEO & discovery

Platform familiarity

Project management

Collaboration

Hands-on writing

News judgement

Education

High School Diploma

BA/BS preferred

Tools

CMS platforms

Social publishing tools

Analytics platforms

Job description

Director of Digital News & Audience – New Jersey 101.5

* This is a full-time, in-office position in Trenton that involves working closely and collaboratively with our New Jersey content teams. *

Lead the Next Evolution of Digital News & Audience Growth

Are you a sharp editor, strategic digital thinker, and hands-on content creator who understands how great stories find audiences today? At Townsquare Media – New Jersey, we’re looking for a Director of Digital News & Audience to help lead the digital evolution of New Jersey 101.5, while serving as a digital content resource for our other brands across New Jersey.

This is a digital-first, hands-on content leadership role at the intersection of journalism, content, audience, and growth. You’ll work alongside our journalists, personalities, producers, and content teams to create compelling original content, strengthen the stories we’re already telling, and expand their reach across web, social, video, apps, newsletters, and emerging platforms.

You don’t need to come from radio. Your experience may be in a digital newsroom, social or video team, local media company, creator-led organization, or another digital-first environment. What matters most is that you understand great storytelling, strong journalism, and how audiences discover, consume, and share content across platforms.

And this isn’t a role that manages from the sidelines. You’ll write, edit, publish, produce, package, analyze, and create content yourself, while helping talented people around you make their work even stronger.

Why Townsquare Media?

Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets—including trusted New Jersey stations.

We combine the power of local media with best-in-class digital solutions to help businesses grow—offering everything from broadcast and digital advertising to SEO, web design, and programmatic marketing.

What You’ll Do:

As Director of Digital News & Audience, you’ll help shape our digital content strategy while staying deeply involved in day-to-day execution. You’ll serve as both a leader and a hands-on editor, helping shape the digital voice of our local brands. Your responsibilities will include:

• Leading digital news and content strategy for New Jersey 101.5, helping identify, develop, and execute compelling original and breaking-news coverage across platforms
• Creating, editing, publishing, and packaging content across websites, apps, social media, video, newsletters, and other digital channels
• Partnering with journalists, on-air personalities, producers, and creators to turn strong ideas and existing content into platform-specific digital experiences
• Elevating our social and video storytelling, including platform-native hooks, headlines, captions, thumbnails, pacing, formats, and creative approaches for Facebook, Instagram, YouTube, and emerging platforms
• Coaching and collaborating with content teams on digital storytelling, SEO, audience development, social strategy, and evolving best practices
• Using audience and content analytics to understand performance, identify opportunities, test new ideas, and make data-informed editorial decisions
• Expanding content distribution through SEO, search and social discovery, newsletters, apps, push notifications, and other audience-growth channels
• Supporting day-to-day news priorities and coordination while balancing breaking news, daily content production, and longer-term audience-growth initiatives
• Serving as a digital content resource across our New Jersey brands, helping teams capitalize on strong stories and audience opportunities
• Exploring new platforms, technologies, and AI-assisted content and workflow tools to improve efficiency and creativity while maintaining strong editorial standards and human judgment

What You’ll Bring:

• 5+ years of experience in digital journalism, digital media, audience development, social/video content, online publishing, or a related content environment
• A proven track record of creating digital content that earns and grows an audience
• Exceptional writing, editing, story-framing, and headline-writing skills
• Strong editorial judgment and the ability to make smart, responsible decisions quickly, particularly during breaking or developing news
• Deep familiarity with Facebook, Instagram, and YouTube, including platform-specific formats, audience behavior, discovery, and best practices
• Strong understanding of social and short-form video storytelling, including hooks, pacing, captions, thumbnails, titles, and vertical video
• Hands-on experience creating, editing, publishing, and packaging digital content—not simply directing others
• Experience using analytics and performance data to identify opportunities and turn insights into actionable content decisions
• Strong understanding of SEO, search and social discovery, newsletters, apps, push notifications, and digital audience development
• Experience collaborating with and coaching reporters, writers, personalities, producers, or other content creators
• Strong organizational, communication, and project-management skills with the ability to thrive in a fast-moving environment
• Familiarity with CMS platforms, social publishing tools, analytics platforms, and digital/video production workflows
• Curiosity about emerging platforms, creator trends, changing audience behaviors, and new technologies
• Knowledge of New Jersey—its communities, culture, issues, and personalities—is a major plus
• High School Diploma (required); college coursework or BA/BS degree (preferred)

Most importantly, we’re looking for someone with great instincts, curiosity, creativity, and a bias toward action. You should be excited to experiment, pay close attention to what audiences are telling us through performance and engagement, and turn those insights into action. Just as importantly, you’ll be a collaborative, positive teammate who makes the people around you better.

What’s In It for You?

We offer a supportive environment where creativity and growth are encouraged:

• Competitive salary + bonus program
• 3 weeks PTO + 9 paid holidays
• Medical, Dental, Vision, and Pet Insurance
• 401(k) Retirement Plan
• Company-provided laptop
• Casual, high-energy work environment
• Opportunities for upward mobility within a growing media organization
• Company discounts
• Volunteer Time Off—give back to your community
• And much more…

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

New Jersey Base Pay Range:

$80,000—$100,000 USD

New Jersey Total Compensation Range:

$80,000—$115,000 USD