Director / Digital Marketing & Revenue

TrulyHired; Blacksburg (VA); On-site; USD 59,000 - 72,000; Full time

Job summary

Virginia Tech Athletics seeks a Director of Digital Marketing & Revenue to lead the department's digital strategy across email, paid media, SMS, web and mobile, driving ticket sales, renewals and donor engagement. You will align with Ticket Sales & Service, Marketing & Fan Experience, and external partners to optimize performance.

The role requires a Bachelor's or master's in a related field and hands-on experience in college athletics or top sports environments, with strong leadership,

Qualifications

• Requires a bachelor's degree (or master's) in a related field.
• Experience in college athletics or professional sports preferred.
• Proven ability to create and execute multi-channel digital marketing plans.

Responsibilities

• Lead digital marketing and revenue strategy for VT Athletics.
• Oversee campaigns across email, marketing automation, paid media, SMS, web, and apps.
• Collaborate with multiple departments and external partners.
• Mentor interns and digital team members.

Skills

Integrated digital marketing strategy

Marketing automation

Email marketing

Digital advertising platforms

Project management

Copywriting & communication

Leadership experience

Education

Bachelor's degree in digital marketing, marketing, communications, sports management, business or related field (or master's)

Tools

Eloqua

Attentive

WMT

Job description

Director / Digital Marketing & Revenue Full Description

The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

The Director of Digital Marketing & Revenue will lead digital marketing and revenue strategy within the Revenue & Digital Innovation team. This position will oversee digital initiatives that drive ticket sales, retention, fan engagement, donor engagement and other revenue-generating opportunities across Virginia Tech Athletics.

The Director will provide strategic leadership across email, marketing automation, paid media, SMS, web, mobile app and other digital channels, while serving as a key collaborator across Ticket Sales & Service, Marketing & Fan Experience, Communications, Creative, Operations and external partners. The position will lead high-priority departmental projects, develop innovative digital strategies, and use data and analytics to continually improve performance.

The Director will also provide leadership and mentorship to interns and other members of the digital team. They will serve as a secondary strategic lead for football campaigns, primary lead for men's basketball, and will support the development and execution of digital marketing and revenue initiatives across the department. This position will report directly to the Associate AD / Revenue.

Required Qualifications

• Bachelor's degree in digital marketing, marketing, communications, sports management, business or a comparable field with significant experience, or a master's degree.
• Experience working in college athletics, professional sports or another highly competitive sports environment.
• Demonstrated experience developing and executing integrated digital marketing strategies across multiple channels.
• Demonstrated experience with marketing automation, email marketing, and digital advertising platforms.
• Strong project management skills with the ability to lead multiple initiatives and meet deadlines in a fast-paced environment.
• Strong copywriting, editing, communication, and presentation skills.
• Demonstrated leadership experience, including managing interns, student employees, or other team members.
• Ability to work outside normal working hours, including nights, weekends and holidays, as required by the athletics calendar.

Preferred Qualifications

• Experience in digital marketing, revenue strategy, marketing automation, or a related field.
• Experience with Eloqua, WMT, Attentive or comparable email, marketing automation, SMS and digital marketing platforms.
• Experience developing digital strategies specifically tied to ticket sales, season ticket renewals, retention and revenue generation.
• Experience managing paid media campaigns across social, display, OTT, and other digital advertising channels.
• Experience leading cross-functional projects and managing external vendors or agency partners.

Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Restricted

Salary Information

Up to $65,000. Commensurate with experience.

Hours per week

40+. Nights and weekends as needed.

Review Date

9/18/2026

Additional Information

See more about working in VT Athletics at https://hokiesports.com/be-a-hokie

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Stuart Cochran at during regular business hours at least 10 business days prior to the event.