Digital Marketing & AI Strategy Lead (Remote)

Pilot Energy; Jasper (TX); Remote; USD 80,000 - 120,000; Full time

Job summary

Pilot Energy is seeking a Digital Marketing & AI Strategy Lead to drive and evolve its digital marketing strategies. This role requires expertise in AI and digital marketing tools to enhance brand presence and business outcomes. The ideal candidate will possess strong analytical abilities, a collaborative spirit, and a passion for innovative marketing in the energy sector. The opportunity includes a robust benefits package and the chance to significantly influence the company's marketing approach.

Benefits

Free medical insurance for employees

401(k) program with company match

Remote work flexibility

Generous paid time off

Growth-minded culture

Qualifications

• 3+ years of digital marketing experience required.
• Experience with AI or automation tools like ChatGPT, Jasper, and HubSpot AI.
• Bachelor’s degree in marketing, communications, or related field.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Implement AI-powered marketing tools for campaign automation.
• Partner with Sales to generate and nurture qualified leads.

Skills

Digital Marketing

AI Tools

Marketing Analytics

SEO/SEM

Content Strategy

Collaboration

Education

Bachelor’s Degree in Marketing or Related Field

Tools

HubSpot

Google Analytics

Job description

Location: Columbus, OH / Houston, TX / Remote (U.S.)
Employment Type: Full-Time

About Pilot Energy

At Pilot Energy, we guide commercial, industrial, and community aggregation clients in making smarter, more sustainable energy and water decisions. Since 2001, we've been making the tools and strategies once reserved for large energy users accessible to all—helping organizations navigate deregulated energy markets, build custom procurement strategies, and drive long-term cost and carbon reductions. We combine strategic advisory services with scalable digital solutions to deliver measurable impact. As we expand our offerings and reach, we’re investing in next-generation marketing leadership to bring our story, solutions, and impact to life—powered by technology and creativity.

Role Overview

We're looking for a Digital Marketing & AI Strategy Lead to own and evolve Pilot Energy’s digital marketing strategy from end to end. This is a unique opportunity for a visionary marketing professional who wants to leverage the power of AI and digital platforms to build brand, drive demand, and shape market perception in a complex, fast-changing industry.

In this role, you’ll blend storytelling, analytics, automation, and execution to create a high-performance marketing engine. You’ll work across departments—from sales to product to leadership—to define our brand voice, optimize campaigns, and deliver real business outcomes.

What You’ll Do

• Develop and execute a comprehensive digital marketing strategy including web, email, SEO, paid media, social, and content.
• Implement and manage AI-powered marketing tools for campaign automation, personalization, and performance optimization.
• Help build and manage Pilot’s brand and thought leadership presence, including content strategy, storytelling, and media outreach.
• Partner with Sales and Business Development to generate and nurture qualified leads through digital channels.
• Analyze performance data and provide ongoing reporting, insights, and recommendations.
• Stay current with marketing trends and emerging technologies to keep Pilot’s strategy innovative and competitive.

What We’re Looking For

• 3+ years of experience in digital marketing, growth marketing, or brand strategy roles.
• Demonstrated experience using AI or automation tools in marketing execution (e.g., ChatGPT, Jasper, HubSpot AI, etc.).
• Ability to lead strategy and execution—from big-picture planning to hands-on implementation.
• Strong experience with marketing analytics platforms, SEO/SEM tools, and content management systems.
• A passion for energy, sustainability, or emerging technology is a plus.
• Exceptional communication, collaboration, and project management skills.
• Bachelor’s degree in marketing, communications, or related field; Master’s degree or certifications (e.g., Google Analytics, HubSpot, etc.) are a plus.

Benefits & Compensation

Pilot Energy offers a robust compensation and benefits program through TriNet, including :

• Free medical insurance for employees
• Competitive base salary with performance-based bonus opportunities
• 401(k) program with company match
• Remote work flexibility and generous paid time off
• A growth-minded culture with access to learning, leadership development, and experimentation
• The opportunity to shape the digital and brand identity of a forward-thinking energy company

If you're a digital native, a creative thinker, and an AI-curious marketer looking to lead bold initiatives—this is your moment. Apply now and help us redefine how energy is marketed in a digital-first world.

Location: Columbus, OH / Houston, TX / Remote (U.S.)
Employment Type: Full-Time

About Pilot Energy

At Pilot Energy, we guide commercial, industrial, and community aggregation clients in making smarter, more sustainable energy and water decisions. Since 2001, we've been making the tools and strategies once reserved for large energy users accessible to all—helping organizations navigate deregulated energy markets, build custom procurement strategies, and drive long-term cost and carbon reductions. We combine strategic advisory services with scalable digital solutions to deliver measurable impact. As we expand our offerings and reach, we’re investing in next-generation marketing leadership to bring our story, solutions, and impact to life—powered by technology and creativity.

Role Overview

We're looking for a Digital Marketing & AI Strategy Lead to own and evolve Pilot Energy’s digital marketing strategy from end to end. This is a unique opportunity for a visionary marketing professional who wants to leverage the power of AI and digital platforms to build brand, drive demand, and shape market perception in a complex, fast-changing industry.

In this role, you’ll blend storytelling, analytics, automation, and execution to create a high-performance marketing engine. You’ll work across departments—from sales to product to leadership—to define our brand voice, optimize campaigns, and deliver real business outcomes.

What You’ll Do

• Develop and execute a comprehensive digital marketing strategy including web, email, SEO, paid media, social, and content.
• Implement and manage AI-powered marketing tools for campaign automation, personalization, and performance optimization.
• Help build and manage Pilot’s brand and thought leadership presence, including content strategy, storytelling, and media outreach.
• Partner with Sales and Business Development to generate and nurture qualified leads through digital channels.
• Analyze performance data and provide ongoing reporting, insights, and recommendations.
• Stay current with marketing trends and emerging technologies to keep Pilot’s strategy innovative and competitive.

What We’re Looking For

• 3+ years of experience in digital marketing, growth marketing, or brand strategy roles.
• Demonstrated experience using AI or automation tools in marketing execution (e.g., ChatGPT, Jasper, HubSpot AI, etc.).
• Ability to lead strategy and execution—from big-picture planning to hands-on implementation.
• Strong experience with marketing analytics platforms, SEO/SEM tools, and content management systems.
• A passion for energy, sustainability, or emerging technology is a plus.
• Exceptional communication, collaboration, and project management skills.
• Bachelor’s degree in marketing, communications, or related field; Master’s degree or certifications (e.g., Google Analytics, HubSpot, etc.) are a plus.

Benefits & Compensation

Pilot Energy offers a robust compensation and benefits program through TriNet, including :

• Free medical insurance for employees
• Competitive base salary with performance-based bonus opportunities
• 401(k) program with company match
• Remote work flexibility and generous paid time off
• A growth-minded culture with access to learning, leadership development, and experimentation
• The opportunity to shape the digital and brand identity of a forward-thinking energy company

If you're a digital native, a creative thinker, and an AI-curious marketer looking to lead bold initiatives—this is your moment. Apply now and help us redefine how energy is marketed in a digital-first world.

Job Type: Full Time

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