Digital Marketing Strategist

Cardinal Group Companies; United States; Remote; USD 78,000 - 83,000; Full time

Benefits offered by this job

Health benefits

Remote work across US

Job summary

Agency FIFTY3, headquartered in Denver, CO, is seeking a digital marketing specialist to manage WordPress sites, track performance with GA4/GTM, and collaborate with agencies on paid and SEO strategies. The role supports multiple properties nationwide, with an emphasis on data-driven optimization and compliance with Fair Housing laws.

You will work remotely across the United States, coordinating with vendors and internal teams to implement scalable digital marketing initiatives and push

Qualifications

• 4–6 years in a digital marketing role, preferably in multifamily, real estate, or high-volume B2C.
• Proven hands-on experience managing and updating websites via WordPress.
• Solid understanding of digital advertising principles and ability to interpret performance reports and tell a compelling story based on the data.
• Proficiency with Google Analytics (GA4) and Google Tag Manager (GTM).
• Strong organizational skills to manage multiple campaigns across a large portfolio.
• Excellent communication skills to translate technical marketing data into actionable insights.
• Understanding and compliance with Fair Housing Laws and standards.

Responsibilities

• Website Management: Update community websites via WordPress; assist with troubleshooting; understand PMS data display via API and portfolio setups.
• Digital Marketing: Collaborate with agencies on performance of digital marketing strategies; interpret results via monthly reports and communicate optimizations.
• ILS & Directory Management: Manage ILS platforms; ensure content accuracy and tracking; communicate performance to stakeholders.
• Tracking: Maintain GA4 setup and GTM implementations; ensure accurate tracking and data collection; familiar with attribution models.
• Vendor coordination: Manage relationships with digital marketing vendors, facilitate contracts and approvals, ensure timely and accurate community configuration.
• Additional responsibilities: involvement with GBP, Yext; create scalable processes and keep leasing & marketing teams updated on digital marketing trends.

Skills

AI tools Gemini

WordPress management

GA4 & GTM proficiency

Data interpretation & storytelling

Digital marketing

Vendor management

Communication skills

Fair Housing compliance

Tools

WordPress

Job description

Compensation:Pursuant to Colorado regulations, if this job is performed in Colorado, the salary range is $78,000 - $83,000 plus bonus potential. Eligible to participate in the company benefits plan. We offer health, vision, dental

We are Agency FIFTY3

Be part of a growing team that’s changing the way marketing is done in the real estate industry. We constantly strive to produce the best work, look for ways to innovate, and challenge the status quo. From advanced digital marketing to high-quality creative and social campaigns, we care about our client deliverables and stand behind our work.

Our love for marketing is rooted in our culture. Winner of Built in Colorado’s Best Place To Work and over 50+ marketing awards, we’re a group of passionate team members who collaborate together, are committed to growth and development, and spend time recognizing the team’s achievements.

Agency FIFTY3 is headquartered in Denver, CO, with the flexibility to work remotely across the United States. We are committed to building and sustaining a diverse, equitable, and inclusive environment where everyone feels comfortable to bring their best self to work. We value the diversity of backgrounds, perspectives, experiences, and skill sets in order to work together to be more representative of the customers and communities we serve.

Responsibilities

• Website Management: Update community websites, including specials, site content, and photos via WordPress; assist with troubleshooting issues as needed; understand how websites display PMS data via the API and have standards and best practices on portfolio setups
• Digital Marketing: Collaborate with agencies on performance of digital marketing strategies for SEO and Paid Media; be able to interpret results via monthly reports and communicate performance with recommended optimizations to Portfolio Sales & Marketing or to the client directly as needed
• ILS & Directory Management: Manage Internet Listing Services (ILS) platforms, ensuring compelling content, and accurate tracking across all major third-party listing sites; be able to interpret results via monthly reports and communicate performance with recommended optimizations to Portfolio Sales & Marketing or to the client directly as needed
• Tracking: Maintain the integrity of Google Analytics 4 (GA4) setup and Google Tag Manager (GTM) implementations, ensuring accurate tracking, goal setup, and data collection; familiar with attribution models
• Manage key relationships and day-to-day communication with digital marketing vendors, including Internet Listing Services (ILS). Own the complete setup and activation of new properties by facilitating all necessary contract agreements and internal approvals, and collaborating directly with vendors to ensure timely and accurate community configuration and launch.
• Additional responsibilities could include involvement with GBP, Yext and creating processes that allow for scalability, ensuring all digital marketing data and KPIs that can be housed in BI Tool are on roadmap, providing digital marketing budget recommendations for new deals, and keeping Leasing & Marketing team up to date on digital marketing trends

Qualifications:

• Intermediate to advanced working knowledge of AI tools including Gemini
• 4-6 years of experience in a digital marketing role, preferably within the multifamily, real estate, or high-volume B2C industry.
• Proven hands-on experience managing and updating websites via WordPress.
• Solid understanding of digital advertising principles and ability to interpret performance reports and tell a compelling story based on the data.
• Proficiency with Google Analytics (GA4) and Google Tag Manager (GTM) is required.
• Strong organizational skills with an ability to manage multiple campaigns and projects across a large portfolio.
• Excellent communication skills, with the ability to translate technical marketing data into clear, actionable business insights.
• Understands and complies with all Fair Housing Laws and standards.
• Ability to embody the Cardinal Culture and Cardinal Core Values every day.