Director, Digital Marketing

American Automobile Association, Inc.; Walnut Creek (CA); On-site; USD 204,000 - 258,000; Full time

Job summary

A leading company is seeking a Digital Marketing Director to drive strategies and revenue growth across digital channels. You will lead a high-performing team to execute demand-generation strategies, optimize campaigns, and analyze performance metrics to inform strategic decisions. The ideal candidate will possess extensive experience in digital marketing leadership, with a strong analytical approach, proficient in various marketing technologies, and excellent communication skills.

Qualifications

• 8-10 years leading Digital Marketing teams required.
• Experience building in-house performance marketing capabilities necessary.
• Graduate degree preferred.

Responsibilities

• Develop strategies and execute digital marketing campaigns.
• Manage digital marketing budget and optimize spending.
• Lead a team of digital marketing specialists.

Skills

Data-driven marketing

Data analysis

KPI optimization

Digital marketing campaigns

Google Ads

Marketing automation

Google Analytics

Audience segmentation

Strategic thinking

Communication and presentation

Education

Bachelor's degree

MBA or master's degree

Tools

Google Tag Manager

Job description

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

Team Member Qualifications

• You have been in your current position for at least six months.

• You are currently not on any form of disciplinary action.

• You have not been on any form of disciplinary action in the past six months.

• You have discussed your interest in applying for this position with your current Manager.

Essential Functions

• Focuses on developing strategies, driving execution, and scaling a high-performing team to drive demand generation and revenue growth through digital channels
• Craft and execute demand-generation strategies and account-based marketing programs across key digital channels such as social, display, search, and web
• Lead digital strategy to include consumer insights, digital media, lead generation, ad management, and e-commerce.
• Oversee Business Intelligence and analytics to turn insights into action-customer acquisition, engagement, and retention (customer lifecycle) process through from ideation to execution.
• Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth
• Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency
• Define, validate, and standardize within the organization the core KPIs and operating metrics that will be shared
• Lead diligence, hands-on (and limited agency) implementation, and continuous refinement of the digital media mix through media mix modeling and multi-touch attribution first party/in house capabilities and third-party service providers.
• Manage a team of hands-on digital marketing specialists, vendors and external resources to help support digital marketing efforts.
• Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making
• Collaborate with sales, product marketing, and marketing technology teams to ensure alignment and optimize the buyer journey across digital touchpoints

Knowledge, Skills

• Data-driven approach to marketing.
• Expert-level proficiency in data analysis, reporting, and utilizing analytics to inform strategic decisions.
• Strong capability in testing, optimizing KPIs, and driving revenue growth through conversion rate optimization.
• Demonstrated expertise in planning, launching, and managing comprehensive digital marketing campaigns across diverse channels, including social media, display advertising, search engine marketing, and web properties.
• Proficient in utilizing various ad platforms, such as Google Ads and Meta.
• Advanced skills in marketing automation tools for campaign setup, tracking, and lead management.
• Extensive experience with platforms like Google Analytics and Google Tag Manager.
• Deep understanding of audience segmentation principles and the ability to develop and implement targeted marketing strategies for specific audience groups.
• Proven ability to think strategically and creatively to analyze complex data, synthesize insights, develop recommendations, and execute effective action plans.
• Exceptional communication, presentation, and material preparation skills

Education & Experience / Licenses & Certification

• Minimum Requirements:
  • Bachelor's degree required and MBA or master's degree preferred
  • 8-10 years leading Digital Marketing teams with experience building in house performance marketing capabilities

• Preferred Requirements:
  • Graduate Degree

Work Environment/Physical Requirements

• Works in an office environment sitting at a desk, table or computer workstation for extended periods of time. May travel by car, plane or other form of transportation to attend business meetings or conferences. Approximately 50-80 percent of the time spent on the job involves the use of a personal computer.

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $204,032.00 - Mid: $230,942.00- Max: $257,852.00

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