Director, Commercial Marketing and Strategy

Abbott Laboratories; Pleasanton (CA); On-site; USD 159,000 - 294,000; Full time

Job summary

Abbott Laboratories is seeking a Director of Commercial Marketing and Strategy for their Heart Failure division. This role involves setting strategic directions, driving product marketing, and managing teams to achieve business objectives. Candidates should possess a strong background in marketing and leadership within healthcare.

Benefits

Career development initiatives

Free medical coverage for employees

Retirement savings plan

Tuition reimbursement

Recognition for diversity and inclusion

Qualifications

• 10+ years of experience in strategic marketing, product management, field sales.
• Leadership role managing marketing plans for cardiac health solutions.

Responsibilities

• Develop and oversee execution of the marketing plan for heart failure products.
• Create global demand through market segmentation and positioning.
• Lead business expansion initiatives and support product launches.

Skills

Strategic marketing

Product management

Field sales

People management

Education

Bachelor's degree in business, life sciences, engineering, or related technical discipline

MBA

Job description

Director, Commercial Marketing and Strategy page is loaded

Director, Commercial Marketing and Strategy

Apply locations United States > Austin : 8701 Bee Caves Rd United States - California - Pleasanton time type Full time posted on Posted 2 Days Ago job requisition id 31114046 Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

WORKING AT ABBOTT:

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self
and live a full life. You’ll also have access to:
• Career development with an international company where you can grow the career you dreamof
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
• A company recognized as a great place to work in dozens of countries around the world andnamed one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a bestplace to work for diversity, working mothers, female executives, and scientists

THE OPPORTUNITY:
In Abbott’s Heart Failure (HF) business, we’re developing solutions to diagnose, monitor and manage heartfailure, allowing people to restore their health and get on with their lives.

The Director of Commercial Marketing and Strategy reports directly into the Divisional Vice PresidentCommercial Heart Failure Americas and is part of the Heart Failure Americas Commercial Leadership team.

The leader is responsible for setting the Division strategic direction and tactical implementation of activities,including development of marketing plans and activities that drive the flow of products to our customers in amanner that highlights differentiation and value. It will be a focal point for the Heart Failure Divisionregarding product and market knowledge, planning/execution, and achievement of business objectives. Theindividual is responsible for the product from identification of customer and market needs/wants, to concept
and product development, product launch with a key emphasizes on Market Development and driving accessto therapy.

The leader will also be responsible of the strategic direction of the field implementation services andintegration of Abbott CardioMEMS (CMEMS) products into the clinical setting.

Reporting to this role will be a team of Group Product Managers and the National Director, Field Implementation Services with a groups of Advanced Clinical Expert (ACE) team members.

What You’ll Work On

Marketing

• The Director is responsible for creating global demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan.
• This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
• Anticipates new market demands and creation of new markets, provides leadership for product/concept justification during funding cycle,& provides similar leadership to product development team identifies new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets supports the commercial organizations in achieving Plan objectives, provides direction and input to all in-house groups that affect the successful achievement of business objectives.
• Business Expansion: Participate in strategic planning initiatives such as portfolio management process and the Long Rang Plan (LRP) to ensure profitable growth opportunities are supported.
• Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
• Internal Communication: Responsible for creating a clear line of communication between Marketing and all other functional areas that affect the product. Ability to develop strategic vision into a tactical plan, involving other departments like Professional Education, Sales Training, Commercial Excellence, etc. This includes providing direction to the Commercial Areas/countries and all in-house groups.
• External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities. Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.
• Develop the Marketing Plan: Incorporate all aspects of the marketing mix. Builds strategic vision or growth opportunities based on customer feedback, research and data. Utilize market research, customer input, Area input, and other means to ensure profitable and differentiated products are delivered to market. Offer leadership to R&D and support organizations throughout development cycle (e.g., trade-off analysis across customer, financial, and timeline impacts).
• Ensure Launch and Post-Launch Success: Offer leadership to international commercial organizations and on-market teams through successful launch. Drives metrics oriented organization to ensure successful roll out at all levels.
• Hires, develops and retains best in-class Product Management team that strives for excellence.
• Partners well with AVPs / Sales Leadership and drives strategic vision across Commercial Teams at all times.

Field Sales

• Increase sales versus previous year by creating innovative approaches to business, coordinate sales, marketing, and ACE services activities.
• Have significant impact on all aspects of CMEMS business, from people, customers, processes and products to sales growth, margin and division performance
• Adhere to standards, guidelines, regulations associated with Ethics and Compliance; set example as role model for Field Support Services organization; Set example that all individuals are responsible and accountable for their actions
• Prepare business plans and implementation forecasts for executive team
• Assist with projects such as commercial plans, strategic plans, new product launches, implementation training, and others as necessary
• Execute on regional and national; create, implement, and communicate plans and vision; set goals and monitor progress
• Develops strategies necessary to deliver superior front-line customer support to the satisfaction of US customers to ensure positive impact on future sales and growth
• Develops and directs the execution of practices, processes, projects, programs, and initiatives designed to maximize CMEMS sensor utilization

Required Qualifications

• Bachelor’s degree in business, life sciences, engineering, or related technical discipline
• Minimum 10 years of experience in strategic marketing, product management, field sales and people management

Preferred Qualifications

• MBA

The base pay for this position is

$159,100.00 – $293,900.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Sales Force

DIVISION:

HF Heart Failure

LOCATION:

United States > Austin : 8701 Bee Caves Rd

ADDITIONAL LOCATIONS:

United States > Pleasanton : 6101 Stoneridge Dr

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

About Us

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.