Director, Digital Marketing

Ascent Hospitality Management; Sandy Springs (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

Ascent Hospitality Management in Sandy Springs, GA seeks a Director of Digital Marketing to own the overarching digital growth strategy across all online channels. You will scale e-commerce performance, optimize third-party delivery partnerships, expand CRM and loyalty ecosystems, and drive digital ordering for retail and catering.

The role requires 8–10 years of progressive digital marketing leadership, with a track record in consumer-facing hospitality or multi-unit retail.

Qualifications

• 8–10 years in digital marketing with e-commerce and CRM.
• Experience with multi-channel campaigns and loyalty programs.
• Bachelor’s in Marketing, Business or Digital Media; MBA a plus.

Responsibilities

• Lead growth across online channels and optimize digital storefronts.
• Manage 3PD relationships and profitability across platforms.
• Drive CRM, lifecycle marketing, email and SMS programs.
• Evolve loyalty program and catering/delivery strategies.

Skills

Digital marketing leadership

E-commerce & CRM integration

Loyalty program management

3PD partnerships

Education

Bachelor’s degree in Marketing, Business, Digital Media

Job description

Director, Digital Marketing

Full Time Senior Management Sandy Springs, GA, US

2 days ago Requisition ID: 1033

Position Summary

The Director of Digital Marketing will own the overarching digital growth strategy across all online channels. We are seeking a seasoned digital marketing leader with 8–10 years of comprehensive experience in the digital world (restaurant, retail, or multi-unit hospitality experience preferred) who can scale our e-commerce performance, optimize third-party delivery partnerships, expand our CRM and loyalty ecosystems, and drive digital ordering for both retail and catering channels.

Key Responsibilities

• E-Commerce Strategy & Performance: Lead the optimization and growth of our digital storefront and ordering platforms, focusing on conversion rate optimization, user experience, and seamless transaction flows.
• Third-Party Delivery (3PD) Management: Oversee relationships and strategies with third-party delivery aggregators, optimizing menu visibility, operational integrations, commission structures, and profitability across platforms.
• CRM, Lifecycle Marketing & Data Strategy: Spearhead the enterprise CRM strategy to drive personalized guest segmentation, automated workflows, and targeted lifecycle campaigns across key channels:
  • Email: Build and execute high-impact email marketing campaigns focused on retention, promotions, and brand storytelling.
  • SMS: Drive mobile engagement, immediate-action offers, and SMS marketing programs to capture on-the-go guests.
• Loyalty Program Leadership: Manage and evolve our loyalty program, enhancing member engagement, reward structures, gamification, and frequency-building initiatives to maximize customer lifetime value.
• Catering:Drive the off premise strategy, acquisition campaigns, and online ordering pathways specifically tailored to scale our catering business segment.

Qualifications & Requirements

• Experience: 8–10 years of progressive digital marketing experience, with a proven track record of managing e-commerce, loyalty programs, CRM ecosystems, and multi-channel digital strategies in a consumer-facing industry (restaurant or hospitality experience highly preferred).
• Skills & Expertise:
  • Deep expertise in managing third-party delivery partnerships and digital ordering platforms.
  • Hands-on experience scaling CRM platforms, email marketing automation, and SMS mobile strategies.
  • Strong analytical mindset with the ability to interpret digital metrics, ROI, customer data, and attribution models to guide strategic investments.
  • Demonstrated leadership capabilities with experience managing cross-functional teams, agency partners, and technical vendors.
• Education: Bachelor’s degree in Marketing, Business, Digital Media, or a related field (MBA or advanced degree is a plus).