Director, Digital Marketing

Huddle House; Sandy Springs (GA); On-site; USD 120,000 - 160,000; Full time

Job summary

Huddle House seeks an accomplished digital marketing leader to own ecommerce strategy, loyalty, CRM, and multi-channel campaigns for a guest-facing brand. You will drive online ordering optimization and cross-channel initiatives in a fast-paced environment.

Responsibilities include managing third- party delivery partnerships, leading CRM programs, and growing loyalty and catering initiatives while collaborating with product, operations, and marketing teams to maximize guest value.

Qualifications

• Experience in managing e-commerce, loyalty programs, CRM ecosystems, and multi-channel digital strategies.
• Strong analytical mindset with ability to interpret digital metrics and data.
• Leadership experience with cross-functional teams and external partners.

Responsibilities

• E-Commerce Strategy & Performance: Lead optimization and growth of the digital storefront and ordering platforms, focusing on CRO and UX.
• Third-Party Delivery (3PD) Management: Oversee relationships with delivery aggregators, optimize visibility and profitability.
• CRM, Lifecycle Marketing & Data Strategy: Spearhead enterprise CRM to drive personalized segmentation and automated campaigns.
• Loyalty Program Leadership: Manage loyalty program, engagement, rewards, and gamification to boost CLV.
• Catering: Drive off-premise strategy, campaigns, and online ordering for catering growth.

Education

Bachelor’s degree in Marketing, Business, Digital Media, or a related field

Job description

Key Responsibilities

• E-Commerce Strategy & Performance: Lead the optimization and growth of our digital storefront and ordering platforms, focusing on conversion rate optimization, user experience, and seamless transaction flows.


• Third-Party Delivery (3PD) Management: Oversee relationships and strategies with third-party delivery aggregators, optimizing menu visibility, operational integrations, commission structures, and profitability across platforms.


• CRM, Lifecycle Marketing & Data Strategy: Spearhead the enterprise CRM strategy to drive personalized guest segmentation, automated workflows, and targeted lifecycle campaigns across key channels:
  
  
  
  
  • Email: Build and execute high-impact email marketing campaigns focused on retention, promotions, and brand storytelling.
  
  
  • SMS: Drive mobile engagement, immediate-action offers, and SMS marketing programs to capture on-the-go guests.
  
  


• Loyalty Program Leadership: Manage and evolve our loyalty program, enhancing member engagement, reward structures, gamification, and frequency-building initiatives to maximize customer lifetime value.


• Catering:Drive the off premise strategy, acquisition campaigns, and online ordering pathways specifically tailored to scale our catering business segment.

Qualifications & Requirements

• Experience: 8–10 years of progressive digital marketing experience, with a proven track record of managing e-commerce, loyalty programs, CRM ecosystems, and multi-channel digital strategies in a consumer-facing industry (restaurant or hospitality experience highly preferred).


• Skills & Expertise:
  
  
  
  • Deep expertise in managing third-party delivery partnerships and digital ordering platforms.
  
  
  • Hands-on experience scaling CRM platforms, email marketing automation, and SMS mobile strategies.
  
  
  • Strong analytical mindset with the ability to interpret digital metrics, ROI, customer data, and attribution models to guide strategic investments.
  
  
  • Demonstrated leadership capabilities with experience managing cross-functional teams, agency partners, and technical vendors.
  
  


• Education: Bachelor’s degree in Marketing, Business, Digital Media, or a related field (MBA or advanced degree is a plus).