Director, Digital Marketing Analytics

Course; New York (NY); On-site; USD 125,000 - 175,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Director to drive innovative marketing strategies through data-driven insights and project management. This role involves overseeing digital analytics, optimizing user experience, and enhancing SEO strategies to boost engagement across digital platforms. Collaborating with cross-functional teams, you will develop dashboards and reports that inform key stakeholders and support business goals. Join a forward-thinking company that values continuous improvement and offers a dynamic environment where your expertise can shine.

Benefits

Medical insurance

401(k)

Pension plan

Paid maternity leave

Paid paternity leave

Tuition assistance

Qualifications

• Minimum 7 years experience in Digital Analytics.
• Proficiency in digital analytics tools to develop dashboards.

Responsibilities

• Oversee digital data collection and analysis for marketing strategies.
• Lead digital marketing projects ensuring timely delivery.

Skills

Digital Analytics

Google Analytics

SEO Strategies

Project Management

User Experience (UX)

Communication Skills

Collaboration Skills

Education

Bachelor's Degree

Tools

Power BI

Salesforce

Pardot

WordPress

Job description

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Course

A leading global alternatives investment management firm in NYC has an opening for a Digital Marketing Director.

Digital Analytics and Insights:

• Oversee the collection, analysis, and interpretation of digital data to inform marketing strategies including analyzing data from email and lead generation, social media, earned media, and website traffic to derive actionable insights.
• Develop and maintain dashboards and reports with tools like Power BI and Salesforce dashboard reports, for Marketing, Sales and executive stakeholders, to track key performance indicators (KPIs) and then lead cross-functional discussion of results and insights gained.

Project Management for Site Development:

• Lead and manage digital marketing projects, ensuring timely delivery and alignment with business goals. Includes site launches, site reviews and enhancements, and tool development and launch.
• Coordinate with cross-functional teams, including IT, design, product, channel marketing, corporate communications, and content, to ensure seamless execution of projects.

Site Optimization including User Experience (UX) and SEO

• Conduct UX research and testing to identify areas for improvement on the firm’s digital platform and implement UX best practices to enhance user satisfaction and engagement.
• Develop and implement SEO strategies to improve organic search rankings and drive traffic to the firm’s digital assets. Conduct keyword research, optimize website content, and monitor SEO performance to ensure continuous improvement.

Digital Expertise and Competitive Knowledge

• Establish a culture of continuous improvement by regularly reviewing and optimizing digital marketing processes and strategies.
• Stay updated with industry trends and emerging technologies to keep the firm’s digital marketing efforts innovative and effective.
• Monitor competitor site and digital activity to ensure firm is aligned to emerging best practices and client expectations
• Provide recommendations for strategic adjustments based on data-driven insights.

Stakeholder Communication and Reporting:

• Communicate digital marketing performance and insights to senior management and other stakeholders.
• Work directly with external digital agency, IT and other lead stakeholders including technical and non-technical associates to ensure cross-team collaboration

Collaboration within Digital Marketing Team:

• Partner with other members of the digital marketing team, including email marketing, web publishing, and content development to ensure all digital marketing priorities and deliverables are met.

Qualifications:

• Bachelor's Degree
• Minimum 7 years experience in Digital Analytics
• Proficiency in digital analytics including using Google Analytics and tools such as Power BI and Salesforce to develop dashboards and ongoing reporting for a wide range of stakeholders.
• Ability to lead cross-functional discussions on analytics to derive insights and identify areas for continual improvement.
• User experience (UX) knowledge to identify areas of improvement on digital platforms along with experience developing and implementing SEO strategies to improve search rankings and drive site engagement.
• Experience with and working knowledge of digital marketing platforms including Salesforce, Pardot, and WordPress.
• Strong communication and collaboration skills to communicate with technical and non-technical teammates at a range of levels from executive committee to peers on the digital marketing team.
• Project management experience ensuring timely delivery and alignment with the firm’s strategic goals, while coordinating with cross-functional teams including IT, design, product, channel marketing, communications, distribution and executive leadership when necessary.
• Ability to focus on detailed project deliverables while maintaining a big-picture focus.
• Experience in the Financial Services industry preferred.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Investment Management, Financial Services, and Venture Capital and Private Equity Principals

Referrals increase your chances of interviewing at Course by 2x

Inferred from the description for this job

Medical insurance

401(k)

Pension plan

Paid maternity leave

Paid paternity leave

Tuition assistance

Get notified about new Digital Marketing Director jobs in New York City Metropolitan Area.

New York City Metropolitan Area 6 days ago

Assistant Manager, Digital Marketing - Americas

Senior Director, Integrated Marketing (Luxury)

Growth Marketing Director - Fashion Ecommerce

New York City Metropolitan Area 2 weeks ago

New York City Metropolitan Area $125,000.00-$175,000.00 3 weeks ago

New York, NY $175,000.00-$185,000.00 3 weeks ago

Director, Digital Marketing (Jennifer Fisher)

New York, NY $140,000.00-$150,000.00 2 months ago

Vice President, Institutional Channel Marketing Manager

New York, NY $152,400.00-$253,800.00 2 weeks ago

Digital Marketing Growth Director D2C B2C

New York City Metropolitan Area 2 weeks ago

Marketing Art Director (Freelance 3 months)

New York, NY $90,000.00-$110,000.00 5 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.