Director, Digital Insights & Growth

NPR; Washington; Hybrid; USD 166,000 - 180,000; Full time

Benefits offered by this job

Health & wellness benefits

Paid time off

Retirement plan

Job summary

NPR is seeking a Director of Digital Insights in Washington, DC to lead the analytics strategy across web, mobile, and video ecosystems. You will define measurement frameworks, ensure data integrity, and translate complex data into executive-level directions that guide product and monetization decisions.

Responsibilities include building a high-performing insights team, overseeing cross-platform analytics, and driving primary research to validate new business models while aligning stakeholders

Qualifications

• 8+ years leading digital analytics strategy across web, mobile, and video ecosystems.
• Ability to translate complex data into executive directives and actionable business strategies.
• Proven track record managing matrixed teams and coaching managers.
• Hands-on leadership in app analytics and video analytics domains.
• Experience with modern data pipelines and tag management systems.

Responsibilities

• Lead flagship app measurement framework, lifecycle KPIs, and behavioral tracking.
• Build and mentor a high-performing insights team with technical and strategic capabilities.
• Develop a cross-platform video insights strategy across web, app, and third-party networks.
• Design and scope primary research to validate new digital business models.
• Guard data integrity and enforce QC protocols across rapid product iterations.
• Translate data into compelling executive narratives and align stakeholders.

Skills

Web analytics

Stakeholder management

Mobile app analytics

Mixed-methods insights

Data governance

SQL literacy

People management

Education

Bachelor’s in Data Science or Analytics

Tools

GA4

Amplitude

Mixpanel

Segment

Job description

NPR is seeking a Director of Digital Insights in Washington, DC to lead the analytics strategy across web, mobile, and video ecosystems. You will define measurement frameworks, ensure data integrity, and translate complex data into executive-level directions that guide product and monetization decisions.

Responsibilities include building a high-performing insights team, overseeing cross-platform analytics, and driving primary research to validate new business models while aligning stakeholders