Director, Digital Innovation and Operations

Gap Inc.; United States; Remote; USD 130,000 - 180,000; Full time

Job summary

A leading company in the fashion retail sector is seeking a Director of Digital Innovation and Operations to lead their e-commerce strategy and enhance performance across digital platforms. This role will focus on operational excellence, A/B testing, and drive innovation while managing a team dedicated to improving the digital customer experience.

Qualifications

• 7+ years in e-commerce, digital operations, or product management roles.
• Proven success leading digital roadmaps and e-commerce experimentation programs.
• High attention to detail with demonstrated ability to manage competing priorities.

Responsibilities

• Oversee the Digital Innovation team at Banana Republic.
• Develop and own the e-commerce product roadmap.
• Design and implement the A/B and multivariate testing roadmap.

Skills

E-commerce

Digital operations

Product management

A/B testing

Project management

Collaboration

Analytical skills

Tools

Optimizely

Adobe Analytics

Job description

About the RoleBanana Republic is seeking a Director, Digital Innovation and Operations to lead our e-commerce roadmap and drive continuous performance improvement across all our digital touchpoints. This role sits at the intersection of product innovation, operational excellence, and data-driven experimentation, requiring a strategic mindset to deliver a best-in-class experience.

As the architect of our e-commerce roadmap, this Director will identify and prioritize new features, enhance current functionality, and deliver optimizations that improve our brand relevance and revenue. This role will also lead a robust A/B testing and experimentation program, partnering with cross-functional teams to test hypotheses, analyze results, and implement winning strategies at scale.

Operationally, this Director will own the executional readiness of major digital moments (i.e. Peak Holiday) and serve as the key escalation point for urgent site and app issues. In partnership with internal UI/UX teams, this role will be integral in deploying platform stability and foundational architecture improvements, while also overseeing the implementation of new tools and partners.

This Director will be at the forefront of digital transformation for Banana Republic, driving innovation while maintaining excellence in performance and execution. This role will manage the Digital Innovation team, with multiple direct reports. The ideal candidate is a highly collaborative leader who has a passion for enhancing the digital customer experience, and has outstanding leadership, organizational and project management skills.What You'll Do

• Oversee the Digital Innovation team at Banana Republic.

• Develop and own the e-commerce product roadmap in alignment with overall brand and business objectives.

• Design and implement the A/B and multivariate testing roadmap in partnership with cross-functional teams to improve conversion, user engagement, and customer experience.

• Work closely with internal development teams to ensure digital initiatives are aligned to brand priorities and are delivered on time.

• Serve as the operational lead for large-scale digital moments (i.e. Peak Holiday), ensuring flawless execution of major launches, campaigns, and site/app updates.

• Act as the first point of contact for urgent site issues or outages, leading incident responses and communicating updates clearly with key stakeholders.

• Identify opportunities for innovation and growth across the digital ecosystem.

• Partner with analytics, UI/UX, and marketing teams to derive insights from digital enhancements and hypotheses testing.

• Continuously monitor trends, cultural shifts, and emerging partners in the digital space.

Who You Are

• 7+ years in e-commerce, digital operations, or product management roles with increasing responsibility.

• Proven success leading digital roadmaps and e-commerce experimentation programs.

• Strong understanding of A/B testing tools (i.e., Optimizely) and analytics platforms (i.e., Adobe Analytics).

• Experience managing QA processes and seasonal readiness for large-scale brand moments.

• Collaborative mindset, with desire to foster partnership and conceptual integration with key cross functional teams (i.e., marketing, site merchandising, development, UI/UX, etc.)

• Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results.

• High attention to detail with demonstrated ability to care for multiple, competing priorities simultaneously.

• Exceptional project management and cross-functional coordination abilities.

• Outstanding organizational, communication, and presentation skills.