Director, Digital Growth & Acquisition Strategy

Sunward; Juan Tabo Hills (NM); On-site; USD 95,000 - 130,000; Full time

Job summary

Sunward in New Mexico is seeking a Director of Digital Growth responsible for developing the digital member acquisition strategy and managing digital performance. The successful candidate will oversee the entire digital funnel—from prospective member engagement to deepening relationships—while aligning various teams within the organization.

The ideal applicant will possess over 8 years of relevant experience, be proficient in budget management, and demonstrate strong analytical skills to drive growth narratives presented to leadership. This role offers a key opportunity to shape Sunward’s digital strategy and performance.

Qualifications

• 8+ years in digital growth, digital marketing, or product management.
• Experience in financial services or fintech required.
• Track record of cross-functional influence without direct authority.

Responsibilities

• Own the digital acquisition funnel from awareness to activation.
• Manage the digital budget and track its performance.
• Translate platform data into performance narratives for leadership.

Skills

Strong analytical orientation

Excellent interpersonal and negotiation skills

Proficiency with Microsoft Office applications

Attention to detail

Agile delivery understanding

Education

Bachelor’s degree in business, marketing, or STEAM field

Job description

Sunward in New Mexico is seeking a Director of Digital Growth responsible for developing the digital member acquisition strategy and managing digital performance. The successful candidate will oversee the entire digital funnel—from prospective member engagement to deepening relationships—while aligning various teams within the organization.

The ideal applicant will possess over 8 years of relevant experience, be proficient in budget management, and demonstrate strong analytical skills to drive growth narratives presented to leadership. This role offers a key opportunity to shape Sunward’s digital strategy and performance.