Director, Digital Growth

Sunward; Albuquerque (NM); On-site; USD 145,425 - 193,900; Full time

Job summary

Sunward is seeking a Director of Digital Growth to lead its digital member acquisition strategy. The role includes managing the digital acquisition funnel, setting acquisition targets, and monitoring performance.

Candidates should have 8+ years of experience in digital growth or marketing, with a strong understanding of agile delivery. The position offers a salary range of $145,425.00 to $193,900.00 annually based on experience.

Qualifications

• 8+ years in digital growth, digital marketing, product management, or related field.
• Experience in financial services, fintech, or regulated environments.
• Strong understanding of agile delivery and design thinking.

Responsibilities

• Own the end-to-end digital acquisition funnel.
• Set acquisition strategy and track conversion performance.
• Build financial models to support budget decisions.

Skills

Digital growth

Digital marketing

Product management

Analytical orientation

Interpersonal skills

Education

Bachelor’s degree in business, marketing, or STEAM field

Tools

Microsoft Office

Core banking systems

Digital banking platforms

Job description

Overview

The Director of Digital Growth will lead Sunward Federal Credit Union’s digital member acquisition strategy, channel performance, and budget. This role owns the end-to-end digital funnel—from initial online encounter through application, account opening, activation, and ongoing engagement—setting acquisition targets, tracking ROI, and making reallocation cases when performance data warrants a shift.

Responsibilities

• Own the end-to-end digital acquisition funnel from awareness through account opening to early adoption and activation.
• Set acquisition strategy, define channel mix, track conversion performance, and make reallocation cases when data warrants it.
• Understand why members choose Sunward digitally and identify barriers to that choice.
• Monitor competitive dynamics, track fintech and peer institution activity, and collaborate with the VP of Digital Products & Experiences to craft strategic responses.
• Manage the digital budget and hold accountability for results: plan, track performance, explain variance, and advocate for priority shifts.
• Build financial models and growth projections to support budget and strategy decisions.
• Own monthly digital channel performance updates—analysis, framing, story, and accountability for what it communicates.
• Partner with Digital Analysts, Product Managers, and the data team to ensure accurate platform data and actionable insights.
• Present performance updates to digital and executive leadership with clarity and accountability.
• Track member transitions between digital and non-digital channels, identify self-service adoption gaps, and work with the VP of Digital Products & Experiences to shift behavior toward digital self-service.
• Monitor the banking platform’s (including Alkami) adoption, translate usage data into actionable channel strategy.
• Align Marketing, Product, Lending, Retail, and Contact Center around shared growth direction through compelling analysis and recommendations.
• Operate effectively in situations where the role does not control outcomes, building relationships that enable alignment.
• Contribute to Sunward’s digital strategy and roadmap with a focus on acquisition, retention, and compliance with regulatory requirements and risk standards.
• Partner with Risk/Compliance to mitigate acquisition and channel risks.
• Build, lead, and develop a high-performing team of product managers and digital analysts.
• Establish clear roles, accountability, performance expectations, and career paths.
• Foster a culture of ownership, experimentation, continuous improvement, and alignment to Sunward’s Key Results.

Qualifications

• 8+ years in digital growth, digital marketing, product management, or a closely related field.
• Experience in financial services, fintech, or a similarly regulated environment.
• Track record of cross-functional influence without direct authority in a matrixed organization.
• Bachelor’s degree in business, marketing, a STEAM field, or equivalent relevant experience.
• Strong understanding of agile delivery, design thinking, and enterprise platforms.
• Familiarity with core banking systems, digital banking platforms, and lending technologies preferred.
• Demonstrated budget ownership with explicit ROI accountability.
• Strong analytical orientation and ability to translate metrics into persuasive narratives.
• Ability to present a growth narrative to senior leadership and defend it when numbers are challenging.
• Ability to distinguish under-performing channels from unsuitable ones and articulate the difference.
• Ability to build and operate in environments where infrastructure is still maturing.
• Excellent interpersonal and negotiation skills.
• Excellent organizational skills and attention to detail.
• Proficiency with Microsoft Office applications and comfortable with digital communication technology.

Physical Requirements & Work Environment

Primarily office-based with regular use of computers, telephones, and standard office equipment. Meetings and collaborative work may occur in person or virtually. Occasional travel to company offices, branch locations, or industry events may be required. Position may require extended sitting, computer use, and repetitive hand/wrist motions. Visual and auditory ability sufficient to interact with stakeholders is necessary.

Salary

$145,425.00 – $193,900.00 Annually (DOE)