Director, Digital Experience Strategy – Transaction Banking

TD Bank Group; New York (NY); On-site; USD 230,000 - 245,000; Full time

Job summary

TD Bank Group in New York is seeking a Director of Digital Experience Design Strategy for Transaction Banking. You will lead a hands-on, strategic design practice spanning products, channels, and shared capabilities, while mentoring one or two designers and aligning experience initiatives with business goals.

The role emphasizes deep UX strategy, usability research, journey mapping, and scalable design systems within a regulated banking environment.

Qualifications

• 10+ years of progressive experience in UX strategy, experience design, service design, or related disciplines.
• Experience designing integrated digital transaction banking experiences in banks, fintechs, or financial services.
• A portfolio showing strategic framing, evidence-based results, and cross-functional influence.

Responsibilities

• Translate product and transaction banking strategies into an integrated digital experience vision and roadmap.
• Lead and coach designers, ensuring high-quality discovery plans, research findings, and roadmaps.
• Define success metrics and communicate insights to senior leadership with clear rationale.
• Lead multidisciplinary teams and foster cross-functional collaboration across business, product, and technology.
• Govern and evolve design systems and component libraries for consistency and reuse.

Skills

UX strategy

Experience design

Service design

User research

Interaction design

Leadership

Stakeholder management

Education

Undergraduate degree or equivalent practical experience in a relevant field

Job description

TD Bank Group in New York is seeking a Director of Digital Experience Design Strategy for Transaction Banking. You will lead a hands-on, strategic design practice spanning products, channels, and shared capabilities, while mentoring one or two designers and aligning experience initiatives with business goals.

The role emphasizes deep UX strategy, usability research, journey mapping, and scalable design systems within a regulated banking environment.