Senior Director, Digital Experience Strategy — Transaction Banking

TD Bank Group; City of Rochester (NY); On-site; USD 230,000 - 245,000; Full time

Job summary

TD Securities in New York seeks a Director of Digital Experience Design Strategy to lead end-to-end digital experiences across transaction banking. You will balance hands-on design with team leadership, guiding roadmaps and executive-level recommendations.

This senior player-coach role requires deep expertise in UX strategy, research, and cross-functional collaboration with product, tech, and operations to deliver cohesive experiences at scale.

Qualifications

• 10+ years of progressive experience in UX strategy, experience design, service design, user research or related discipline.
• Experience designing or transforming integrated digital transaction banking experiences in a bank or fintech.
• Strong knowledge of client journeys across onboarding, payments, and servicing; governance of design systems.

Responsibilities

• Translate transaction banking and product strategies into an integrated experience vision and roadmap.
• Lead qualitative and quantitative research, concept testing, and usability studies.
• Map end-to-end journeys, services, systems, and pain points using journey maps and service blueprints.
• Create and validate concepts and prototypes before significant engineering investment.
• Coach designers and partner with executives to align on roadmaps and design governance.

Skills

UX strategy

Experience design

Service design

User research

Interaction design

Design leadership

Education

Undergraduate degree or equivalent

Job description

TD Securities in New York seeks a Director of Digital Experience Design Strategy to lead end-to-end digital experiences across transaction banking. You will balance hands-on design with team leadership, guiding roadmaps and executive-level recommendations.

This senior player-coach role requires deep expertise in UX strategy, research, and cross-functional collaboration with product, tech, and operations to deliver cohesive experiences at scale.