Director, Digital Experience

Aspen Technology, Inc.; Tennessee; On-site; USD 170,000 - 191,000; Full time

Benefits offered by this job

Paid time off

Charitable giveback day

Medical/dental/vision insurance

Retirement benefits

Job summary

AspenTech is seeking a Director, Digital Experience to lead the strategy and execution of our global digital presence. You will own the end-to-end website experience for customers and prospects, driving brand awareness, conversions, and lead generation.

Bring 10+ years in digital marketing or web strategy, with 3-5 years in leadership. You will partner with IT and various marketing functions to optimize outcomes and ensure a cohesive digital experience across platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
• Master's degree is a plus.
• 10+ years of progressive experience in digital marketing, web strategy, or digital experience management, with 3–5 years in a leadership role.
• History of large website deployments in complex environments with internal/external agencies.
• Proven ability to partner with stakeholders and guide digital strategy.
• Track record of owning and optimizing complex website ecosystems for measurable outcomes.

Responsibilities

• Define and execute a comprehensive digital experience strategy across AspenTech's websites and portals.
• Own the overall website experience to optimize user journeys and business outcomes.
• Lead and mentor a dedicated web team focused on digital excellence.
• Collaborate with Product Marketing, Corporate Marketing, and other stakeholders to align digital efforts with business goals.
• Utilize data and analytics to drive continuous optimization of digital experiences.
• Partner with IT/Technology teams to ensure alignment of strategy and infrastructure.
• Champion innovation in digital space to enhance user experience and competitive advantage.

Skills

Digital strategy

Web analytics

SEO optimization

A/B testing

Team leadership

Stakeholder collaboration

Education

Bachelor's degree (Marketing/Business/Digital Media)

Master's degree (preferred)

Tools

CMS

Google Analytics

A/B testing tools (e.g., Optimizely)

Job description

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

The Role

The Director, Digital Experience is a pivotal leadership role within Marketing Operations responsible for defining and executing the strategy to maximize the impact of AspenTech's digital channels. This individual will own the end-to-end website experience for both customers and prospective customers, driving significant enhancements in brand awareness, conversions, and lead generation. This role requires a strategic thinker who can translate business objectives into compelling digital experiences and measurable outcomes

• Your Impact Champion, build and execute a comprehensive digital experience strategy across AspenTech's corporate website, related websites, and portals.
• Own the overall website experience, ensuring it is cohesive, engaging, and optimized for user journeys and business outcomes.
• Drive the evolution of our digital presence to elevate the AspenTech brand in the AI innovation space within the industrial market.
• Lead, mentor, and manage a dedicated web team focused on digital experience.
• Foster a collaborative and high-performing team environment focused on digital excellence.
• Responsible for achieving measurable improvements in brand awareness, conversion rates, and lead generation through digital channels.
• Establish and manage a powerful conversion engine, optimizing digital touchpoints for maximum impact.
• Utilize data and analytics to identify opportunities, measure performance, and drive continuous optimization of digital experiences.
• Serve as a critical partner to the Technology Organization, ensuring alignment between digital experience strategy and underlying technology infrastructure.
• Collaborate closely with Product Marketing, Corporate Marketing and other key stakeholders to integrate digital efforts with broader marketing and business objectives.
• Stay abreast of industry trends, emerging technologies, and best practices in digital experience, web design, and digital marketing.
• Champion innovation within the digital space to continually enhance user experience and drive competitive advantage.

What You'll Need

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
• Master's degree is a plus.
• 10+ years of progressive experience in digital marketing, web strategy, or digital experience management, with at least 3-5 years in a team leadership or management role.
• History of large website deployments, working in complex environments with both internal and external agencies and resources
• Proven ability to partner with key stakeholders, at all levels within the organization, and become a trusted resource for guiding the organizations strategy on digital experiences
• Track record of successfully owning and optimizing complex website ecosystems to drive measurable business outcomes (e.g., increased traffic, conversions, lead quality, brand engagement).
• Demonstrated ability to develop and execute digital strategies that align with broader business goals.
• Experience leading and developing high-performing teams.
• Strong understanding of web analytics, A/B testing, SEO principles, and content management systems (CMS).
• Experience working in a B2B environment, preferably within the industrial, software, or AI/technology sectors.
• Demonstrated ability to partner effectively with IT/Technology teams and external agencies.
• Exceptional strategic thinking and problem-solving abilities.
• Strong leadership, team-building, and mentorship skills.
• Excellent verbal and written communication, presentation, and interpersonal skills.
• Highly analytical and data-driven with the ability to translate insights into actionable strategies.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong stakeholder management and cross-functional collaboration skills.
• Curiosity and a passion for digital innovation and user experience.

#LI-DW1

The salary range for this role is

$170,000.00 - $191,250.00. This range represents what we in good faith believe is the range possible for base compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range based on several factors. This range may be modified in the future. This role is also eligible for bonus or variable incentive pay.

Benefits

• paid time off
• charitable giveback day
• medical/dental/vision insurance
• retirement benefits to eligible employees.

About AspenTech

AspenTech is a global software leader helping industries meet the increasing demand for resources from a rapidly growing population in a profitable and sustainable manner. Our Digital Grid Management software suite, including AspenTech OSI products, helps power and utilities companies achieve superior real-time control, optimization and management for exceptional performance of complex energy networks. If you're looking to make a difference every day and push the limits of performance, AspenTech is doing things no one else thought was possible. As a leading industrial software partner, we help companies all over the world run safer, greener, longer and faster. With over 3700 employees and more than 60 global locations, AspenTech is meeting today's sustainability and business challenges head-on with unmatched expertise, cutting-edge AI-powered technology and a passion to innovate.

Equal Opportunity/Affirmative Action employer

AspenTech is an Equal Opportunity/Affirmative Action employer. AspenTech does not discriminate against employees or applicants on the basis of age, race, color, religion, creed, ancestry, sex, sexual orientation, gender identity or expression, pregnancy or related conditions, marital status, familial status, national origin, disability, medical condition, genetic information, citizenship, military service or protected Veteran Status or any other basis protected by applicable federal, state, or local law.

Reasonable Accommodation

Reasonable Accommodation: We will provide reasonable accommodations to qualified individuals who have a disability or sincere religious reasons to request accommodation, when necessary to enable the individual to participate in the job application or interview process. If you wish to request an accommodation, please contact us at [e-mail].

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