Assistant Director, Digital Marketing and Engagement

massgeneralbrigham; Somerville (MA); Hybrid; USD 75,000 - 85,000; Full time

Job summary

Mass General Brigham Development Office seeks an Assistant Director of Digital Marketing and Engagement to guide digital fundraising initiatives and donor storytelling. The role partners with content, design, web production, information systems, and fundraising teams to translate engagement goals into actionable plans.

Responsibilities include managing campaigns, building and updating timelines, and ensuring QA across digital deliverables while tracking performance metrics to optimize donor

Qualifications

• Experience coordinating complex digital communications, marketing, web, and fundraising projects.
• Strong project management skills: scope, timelines, dependencies, meetings, decisions.
• Excellent written and verbal communication, translating technical details for nontechnical stakeholders.

Responsibilities

• Manage digital projects from intake through planning, execution, testing, launch, reporting, and optimization.
• Develop and maintain project plans and timelines for fundraising initiatives.
• Facilitate intake with stakeholders to clarify goals, audiences, and requirements.
• Coordinate with teams including content, design, web production, information systems, fundraising colleagues, and vendors.
• Support email, web, and digital asset management; build campaigns and manage list readiness.
• Coordinate quality assurance for digital deliverables.
• Monitor priorities and resources; adjust timing and scope as needed.
• Track and report digital performance metrics and campaign outcomes; make recommendations to improve donor experience.

Skills

Digital project management

Stakeholder collaboration

Email/web marketing

Education

Bachelor's degree

Tools

WordPress

Marketo

Adobe Experience Manager

Job description

Site: The McLean Hospital Corporation

Mass General Brigham relies on a wide range of professionals, including doctors, nurses, business people, tech experts, researchers, and systems analysts to advance our mission. As a not-for-profit, we support patient care, research, teaching, and community service, striving to provide exceptional care. We believe that high-performing teams drive groundbreaking medical discoveries and invite all applicants to join us and experience what it means to be part of Mass General Brigham.

Job Summary

Summary

The Mass General Brigham Development Office represents a team of 450+ vibrant, collaborative, and skilled fundraising professionals. We are dedicated to inspiring visionary philanthropy that advances caring and curing for patients in Boston and around the world. Philanthropy enables Mass General Brigham to deliver the highest quality patient care, pursue the most innovative and promising research, train the brightest minds to become the next generation of healthcare leaders, and expand and improve our world-class facilities. Join us in our mission to transform the future of medicine. The Mass General Brigham Development Office offers excellent benefits, competitive salaries, and a hybrid flexible work schedule.

The Assistant Director of Digital Marketing and Engagement is a key member of the digital marketing team, supporting fundraising, donor engagement, and institutional storytelling across digital channels. This role manages digital communications projects working closely with teams across the office to translate engagement goals into clear project plans and measurable outcomes.

• Manage digital projects from intake through planning, execution, testing, launch, reporting, and optimization, including campaign launches, web updates, email programs, event communications, and donation forms.
• Develop and maintain project plans and timelines to deliver high-quality deliverables to support fundraising initiatives.
• Facilitate intake and discovery with stakeholders to clarify goals, audiences, and requirements to inform appropriate digital solutions.
• Coordinate with teams and partners including content, design, web production, information systems, fundraising colleagues, and vendors.
• Support email, web, and digital asset management by helping build campaigns, update content, manage list readiness, maintain standards, and troubleshoot production issues.
• Coordinate quality assurance for digital deliverables.
• Monitor competing priorities and resource needs, recommend adjustments to timing and scope as needed.
• Track and report on digital performance metrics and campaign outcomes, preparing recommendations to improve donor experience, campaign execution, operational efficiency, and alignment with fundraising priorities.
• Help standardize and improve digital workflows, intake processes, documentation, project templates, QA checklists, and team collaboration.
• Other duties as assigned.

Qualifications

Bachelor's degree required and 3-5 years of experience managing digital communications, marketing, web, fundraising, or related projects. In addition, the ideal candidate will possess the following skills, abilities and competencies:

• Experience coordinating complex digital communications, marketing, web, and fundraising projects with strong knowledge of digital platforms and tools
• Strong project management skills, including the ability to define scope, build timelines, manage dependencies, facilitate meetings, document decisions, follow up on action items, and drive work to completion.
• Excellent written and verbal communication skills, with sound judgment, professionalism, and the ability to translate technical or operational details for nontechnical stakeholders.
• Ability to manage stakeholder expectations, competing priorities, sensitive information, and confidential information with care.
• Working knowledge of digital communications channels and production tools, including websites, CMS platforms, email marketing, marketing automation, donation forms, event registration, analytics, and Microsoft 365 applications. Experience with WordPress, Marketo, Adobe Experience Manager a plus. Ability to learn new programs as needed.
• Ability to analyze data and identify trends to make recommendations for future digital engagement efforts.
• Strong attention to detail, with a commitment to quality assurance, brand consistency, accessibility, user experience, best practices, and operational efficiency.
• Ability to work independently and collaboratively in a fast-paced environment, communicate effectively and professionally with diverse audiences, adapt to shifting priorities, and maintain professionalism under pressure.
• Interest in the organization's mission and the role of philanthropy in supporting patient care, research, education, and community service.

Additional Job Details (if applicable)

The target salary range for this position is $75,000 - $85,000. Final offers will be b