Director, Dermatology Consumer Marketing (Remote/Hybrid)

Organon; Harmonville (PA); Hybrid; USD 168.000 - 286.000; Vollzeit

Benefits dieser Stelle

Hybrid/Remote work

Travel 10%

Zusammenfassung

Organon is seeking a Director, Consumer Marketing - US Dermatology to lead the strategic direction and execution of consumer marketing across the US Dermatology portfolio. You will drive social-first, digital-first campaigns for Atopic Dermatitis/Eczema and Plaque Psoriasis, while partnering with Marketing, Market Access, and Sales to deliver high-impact omnichannel experiences.

The ideal candidate brings 10+ years in marketing (5+ in consumer marketing), strong leadership, and a track record in

Qualifikationen

• BA/BS degree.
• 10+ years marketing experience, with at least 5 years in consumer marketing.
• Proven success developing and launching consumer campaigns with a social-first, digital-first approach.
• Experience managing budgets and agency partners across media, creative, and social.
• Demonstrated success leading strategic and tactical planning for in-line or launch brands.
• Strong leadership and collaboration skills with ability to influence across functions.
• Excellent communication, analytical, and problem-solving capabilities.
• Experience navigating regulated review processes (MLR/PromoMats).
• Willingness to travel as needed.
• MBA or advanced degree preferred.
• Prior people management experience.

Aufgaben

• Lead the strategic development of the annual Consumer Marketing plan for U.S. Dermatology including segmentation and messaging.
• Champion a social-first, digital-first approach across channels.
• Own end-to-end campaign leadership from strategy to omnichannel activation.
• Shape consumer identity and messaging for Atopic Dermatitis and Psoriasis.
• Develop Medicaid strategy with Market Access and Payer Marketing.
• Partner with HCP Marketing, Sales, Market Access, Medical Affairs, and Analytics for integrated campaigns.
• Manage large budgets and lead agency partners to deliver measurable ROI.
• Establish KPIs linking consumer activity to business outcomes.
• Collaborate with Insights to identify trends and optimization opportunities.
• Support patient advocacy partnerships.
• Serve as consumer marketing lead on cross-brand initiatives.
• Coach and develop team members.
• Ensure compliant execution through MLR processes.

Kenntnisse

Marketing strategy

Digital marketing

Budget management

Cross-functional leadership

Campaign development

Social media

Data analytics

Communication

Regulated marketing

Ausbildung

BA/BS

MBA or advanced degree

Tools

Veeva PromoMats

Jobbeschreibung

Organon is seeking a Director, Consumer Marketing - US Dermatology to lead the strategic direction and execution of consumer marketing across the US Dermatology portfolio. You will drive social-first, digital-first campaigns for Atopic Dermatitis/Eczema and Plaque Psoriasis, while partnering with Marketing, Market Access, and Sales to deliver high-impact omnichannel experiences.

The ideal candidate brings 10+ years in marketing (5+ in consumer marketing), strong leadership, and a track record in