Director, Consumer Marketing – US Dermatology

Organon; Florham Park (NJ); Hybrid; USD 168,000 - 286,000; Full time

Job summary

Organon is seeking a Director of Consumer Marketing for US Dermatology to lead strategy, planning, and execution of Direct-to-Consumer campaigns across Atopic Dermatitis and Psoriasis. You will drive social-first and digital-first engagement, manage large budgets, and partner across HCP Marketing, Market Access, and Sales.

The role demands a seasoned leader with deep consumer marketing expertise, data-driven mindset, and a track record of cross-functional impact.

Qualifications

• BA/BS degree.
• 10+ years marketing experience, with 5+ years in consumer marketing (Pharma/dermatology/HC/CPG).
• Proven success developing and launching consumer campaigns with a social-first, digital-first approach.
• Experience managing budgets and agency partners across media, creative, and social.
• Demonstrated success leading strategic and tactical planning for in-line or launch brands.
• Strong leadership and collaboration skills across commercial, medical, market access, and corporate functions.
• Excellent communication, analytical, and problem-solving capabilities.
• Experience navigating regulated review processes (MLR/Veeva PromoMats).
• Willingness to travel as needed.
• Preferred: MBA or advanced business degree; prior people management; Medicaid/market access experience; dermatology/skin care marketing.

Responsibilities

• Lead strategic development of the annual Consumer Marketing plan for U.S. Dermatology.
• Champion a social-first, digital-first omnichannel strategy across paid, owned, and earned channels.
• Own end-to-end campaign leadership from strategy through creative development.
• Shape the consumer identity and messaging across Atopic Dermatitis and Psoriasis.
• Develop and lead Consumer Medicaid strategy with Market Access.
• Partner cross-functionally with HCP Marketing, Sales, Market Access, Medical Affairs, Analytics.
• Manage large budgets and agency partners; forecast and optimize ROI.
• Establish KPIs linking consumer activity to business outcomes; use analytics and test-and-learn.
• Collaborate with Market Research to identify trends and opportunities.
• Support patient advocacy partnerships and cross-brand initiatives.
• Coach and develop team members; ensure compliant execution through MLR.

Skills

Strategic marketing leadership

Budget management

Cross-functional leadership

Digital & social marketing

Campaign development

Communication & analytics

Veeva PromoMats

Education

BA/BS

MBA or advanced degree (preferred)

Tools

Veeva PromoMats

Job description

The Position

We are currently recruiting for a Director, Consumer Marketing - US Dermatology.

Job Description

The Position

We are currently recruiting for a Director, Consumer Marketing - US Dermatology.

Reporting to the Executive Director, US Dermatology Marketing, the Consumer Marketing Director will lead the strategic direction, planning, and execution of Direct-to-Consumer Marketing across the US Dermatology portfolio, encompassing both Atopic Dermatitis/Eczema and Plaque Psoriasis indications. This role will drive the evolution of Organon’s Dermatology consumer strategy—shaping how we reach and engage Patients and Caregivers through a social-first, digital-first approach, developing insight-driven campaigns, and leading the delivery of high-impact omnichannel experiences.

This position requires a seasoned, innovative leader with deep Consumer Marketing expertise (required), proven ability to craft and operationalize campaign strategy, experience managing large budgets, and a strong track record in campaign development and cross-functional leadership. We are looking for a true consumer pro—whether from Pharmaceuticals/Dermatology or from OTC, Beauty, CPG, or other consumer-focused industries.

This role requires a blend of strategic vision, analytical rigor, and creative excellence. The ideal candidate will be a modern marketer—skilled at using insights, data, and innovation to shape consumer behavior and brand preference, fluent in social platforms and creator-led content, and motivated to reimagine how we connect with patients and caregivers in today’s dynamic digital landscape. In addition, this person is collaborative and relationship-oriented, partnering closely with HCP Marketing, Market Access, and Sales.

Responsibilities

• Lead the strategic development of the annual Consumer Marketing plan for U.S. Dermatology, including insight generation, Patient and Caregiver segmentation, journey mapping, positioning, and executional excellence.
• Champion a social-first, digital-first approach, building always-on social, creator/influencer, search, Connected TV, and programmatic strategies that meet consumers where they are, with traditional channels used selectively.
• Own end-to-end campaign leadership, from strategy through creative development and omnichannel activation across paid, owned, and earned channels.
• Shape the consumer identity and messaging platform across Atopic Dermatitis and Psoriasis, including tailored messaging for adults and parents/caregivers, ensuring clear differentiation and insight-driven storytelling aligned with the product value proposition.
• Develop and lead Consumer Medicaid strategy, partnering with Market Access and Payer Marketing to ensure consumer engagement, messaging, and patient support reflect payer and coverage dynamics and help patients access therapy.
• Partner cross-functionally with HCP Marketing, Sales, Strategic Relations/Peer-to-Peer, Market Access/Payer Marketing, Medical Affairs, Patient Services, Digital, and Analytics to ensure integrated, mutually reinforcing patient and provider engagement.
• Manage large budgets and lead agency partners (media, creative, social) to deliver high-quality work and measurable ROI, including forecasting, reallocation, and performance accountability.
• Establish KPIs and measurement frameworks that link consumer activity to business outcomes, leveraging analytics, attribution, and test-and-learn approaches to drive continuous optimization.
• Collaborate with Market Research & Insights to identify emerging trends, consumer needs, and message and performance optimization opportunities.
• Support patient advocacy partnerships and disease-awareness initiatives that build trust and engagement with patient communities.
• Serve as the consumer marketing lead on cross-brand initiatives, representing Dermatology in enterprise forums and integrated planning discussions.
• Coach and develop team members (direct and indirect), fostering a culture of collaboration, accountability, and continuous improvement.
• Ensure timely and compliant execution through MLR (Veeva PromoMats) processes, maintaining excellence in content review and approval.

Required Education, Experience & Skills

• BA/BS
• Minimum 10 years of marketing experience, with at least 5 years in consumer marketing (Pharma, Dermatology, OTC, Healthcare, Beauty, CPG, or similar consumer industry)
• Proven success developing and launching consumer campaigns with a social-first, digital-first approach
• Experience managing budgets and agency partners across media, creative, and social
• Demonstrated success leading strategic and tactical planning for in-line or launch brands
• Strong leadership and collaboration skills, with ability to influence across commercial, medical, market access, and corporate functions
• Excellent communication, analytical, and problem-solving capabilities
• Experience navigating regulated review processes (e.g., MLR/Veeva PromoMats, or comparable legal and regulatory review)
• Willingness to travel as needed
• Preferred Education, Experience & Skills:
• MBA or advanced business degree
• Prior people management experience (this person will have at least one direct report)
• Experience with Medicaid, market access, or payer marketing, including patient access and savings programs
• Dermatology, Immunology, or chronic disease marketing experience (Plaque Psoriasis and/or Atopic Dermatitis/Eczema), or skincare/beauty category experience
• Experience marketing across multiple indications or patient populations, including pediatric and caregiver audiences
• Strong analytical and storytelling skills; experience with marketing analytics, attribution, and omnichannel measurement
• Experience with influencer/creator partnerships and social community management

Who We Are:

Organon delivers ingenious health solutions that enable people to live their best lives. We are a $6.5 billion global healthcare company focused on making a world of difference for women, their families and the communities they care for. We have an important portfolio and are growing it by investing in the unmet needs of Women’s Health, expanding access to leading biosimilars and touching lives with a diverse and trusted portfolio of health solutions. Our Vision is clear: A better and healthier every day for every woman.

US and PR Residents Only

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Search Firm Representatives Please Read Carefully

Organon LLC., does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Applicable to United States Positions Only:

Under various U.S. state laws, Organon is required to provide a reasonable estimate of the salary range for this job. Final salary determinations take a number of factors into account including, but not limited to, primary work location, relevant skills, education level, and/or prior work experience. The applicable salary range for this position in the U.S. is stated below. Benefits offered in the U.S. include a retirement savings plan, paid vacation and holiday time, paid caregiver/parental and medical leave, and health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.

Annualized Salary Range (US)

$168,000.00 - $285,800.00

Please Note: Pay ranges are specific to local market and therefore vary from country to country.

Employee Status

Regular

Relocation

No relocation

VISA Sponsorship

No

Travel Requirements:

Organon employees must be able to satisfy all applicable travel and credentialing requirements, including associated vaccination prerequisites.

10%

Flexible Work Arrangements

Hybrid, Remote Work

Number of Openings:

1

Requisition ID:

R543253