Director, Consumer Marketing — US Dermatology (Hybrid/Remote)

Organon; Florham Park (NJ); Hybrid; USD 168,000 - 286,000; Full time

Job summary

Organon is seeking a Director of Consumer Marketing for US Dermatology to lead strategy, planning, and execution of Direct-to-Consumer campaigns across Atopic Dermatitis and Psoriasis. You will drive social-first and digital-first engagement, manage large budgets, and partner across HCP Marketing, Market Access, and Sales.

The role demands a seasoned leader with deep consumer marketing expertise, data-driven mindset, and a track record of cross-functional impact.

Qualifications

• BA/BS degree.
• 10+ years marketing experience, with 5+ years in consumer marketing (Pharma/dermatology/HC/CPG).
• Proven success developing and launching consumer campaigns with a social-first, digital-first approach.
• Experience managing budgets and agency partners across media, creative, and social.
• Demonstrated success leading strategic and tactical planning for in-line or launch brands.
• Strong leadership and collaboration skills across commercial, medical, market access, and corporate functions.
• Excellent communication, analytical, and problem-solving capabilities.
• Experience navigating regulated review processes (MLR/Veeva PromoMats).
• Willingness to travel as needed.
• Preferred: MBA or advanced business degree; prior people management; Medicaid/market access experience; dermatology/skin care marketing.

Responsibilities

• Lead strategic development of the annual Consumer Marketing plan for U.S. Dermatology.
• Champion a social-first, digital-first omnichannel strategy across paid, owned, and earned channels.
• Own end-to-end campaign leadership from strategy through creative development.
• Shape the consumer identity and messaging across Atopic Dermatitis and Psoriasis.
• Develop and lead Consumer Medicaid strategy with Market Access.
• Partner cross-functionally with HCP Marketing, Sales, Market Access, Medical Affairs, Analytics.
• Manage large budgets and agency partners; forecast and optimize ROI.
• Establish KPIs linking consumer activity to business outcomes; use analytics and test-and-learn.
• Collaborate with Market Research to identify trends and opportunities.
• Support patient advocacy partnerships and cross-brand initiatives.
• Coach and develop team members; ensure compliant execution through MLR.

Skills

Strategic marketing leadership

Budget management

Cross-functional leadership

Digital & social marketing

Campaign development

Communication & analytics

Veeva PromoMats

Education

BA/BS

MBA or advanced degree (preferred)

Tools

Veeva PromoMats

Job description

Organon is seeking a Director of Consumer Marketing for US Dermatology to lead strategy, planning, and execution of Direct-to-Consumer campaigns across Atopic Dermatitis and Psoriasis. You will drive social-first and digital-first engagement, manage large budgets, and partner across HCP Marketing, Market Access, and Sales.

The role demands a seasoned leader with deep consumer marketing expertise, data-driven mindset, and a track record of cross-functional impact.