Director, Demand & Lifecycle Marketing

Ontra; United States; Remote; USD 160,000 - 240,000; Full time

Job summary

An innovative firm is seeking a strategic Director of Demand & Lifecycle Marketing to lead growth initiatives through integrated marketing strategies. This remote-first role emphasizes collaboration, creativity, and data-driven decision-making. You will drive customer engagement and retention while managing a high-performing team. If you have a passion for marketing and a proven track record in B2B demand generation, this is an exciting opportunity to make a significant impact in a forward-thinking company that values inclusivity and professional development.

Benefits

Remote-first working policy

Paid flexible time off

Paid parental leave

Employer-supported retirement contributions

Monthly phone and internet reimbursement

Company-sponsored LinkedIn Learning accounts

Department budgets for professional development

Twice yearly team offsites

Qualifications

• 10+ years in Marketing with a focus on B2B demand generation.
• Proven track record in managing multi-channel strategies.

Responsibilities

• Develop integrated marketing strategies to drive growth and retention.
• Oversee lifecycle marketing campaigns and collaborate with cross-functional teams.

Skills

B2B Demand Generation

Account-Based Marketing (ABM)

Customer Engagement Strategies

Email Marketing

Analytical Skills

Team Leadership

Job description

About Ontra
Ontra is the global leader in AI legal tech for private markets. Powered by industry-leading AI, data from 1M+ contracts, and a global network of legal professionals, Ontra's private markets technology platform streamlines and optimizes critical legal and compliance workflows across the full fund lifecycle. Ontra’s purpose-built solutions automate contracts, streamline obligation management, digitize entity management, and surface insights. Trusted by more than 800 global GPs, investment banks, law firms, and advisors - including nine of the top ten PEI-ranked firms worldwide - Ontra helps firms focus on what’s important to them.

Our Culture
Ontra is a remote-first company that values the power of connection. We find innovative ways to stay connected, both virtually and in person. By promoting ownership, inspiring creativity, and championing collaboration, Ontra enables you to shape your impact and growth. Our commitment to innovation extends beyond our technology; it’s embedded in our culture, and AI plays a crucial role in everything we do.

Our culture is one where belonging is the cornerstone of every interaction, rooted in acceptance and respect for all. Our commitment to inclusion begins at the application process, ensuring a fair and equitable hiring experience that values the unique contributions you bring from day one.

For this job, we are currently only hiring candidates based in the United States. For more information on where we employ, please see below.

About the Role

Ontra is seeking a Director, Demand & Lifecycle Marketing reporting to our Senior Vice President, Growth Marketing.

We’re looking for a strategic, results-driven marketing leader to drive growth through integrated, full-funnel marketing initiatives. In this role, you’ll lead programs that generate pipeline, accelerate customer acquisition, and expand customer value. You’ll shape and scale demand and lifecycle strategies that deepen engagement, boost retention, and fuel revenue growth.

If you have a proven track record of delivering measurable impact across the customer journey, building and empowering high-performing teams, and driving alignment across Sales, Product, and Customer Success, we’d love to meet you!

What You’ll Do

• Develop Integrated Strategy: Build and scale demand and lifecycle marketing strategies to drive growth, retention, and engagement.
• Lead Campaigns Across the Funnel: Oversee lifecycle marketing campaigns, focusing on acquisition, ABM, upsell, and cross-sell initiatives.
• Drive Cross-Functional Partnership: Collaborate closely with Sales, Customer Success, and Product teams to ensure alignment across organizational goals and to deliver unified customer experiences.
• Leverage Data to Optimize Impact: Utilize data insights to refine strategies and optimize conversion rates through the funnel.
• Inspire and Develop Your Team: Guide the marketing team’s development through coaching and mentoring, fostering an environment of collaboration, experimentation, and continuous learning.
• Monitor Performance: Ensure marketing programs deliver measurable impact on KPIs, with a focus on revenue generation and customer value maximization.

What You’ll Bring

• Experience: 10+ years in Marketing, with at least 7+ years in B2B demand generation, ABM, or customer marketing, successfully managing multi-channel strategies for engagement and revenue growth.
• Team Leadership: 3+ years of experience managing and mentoring marketing teams, emphasizing execution, collaboration, and professional development.
• Strategic Expertise: Deep expertise in ABM, nurture programs, email marketing, and customer engagement strategies, including acquisition, upsell, cross-sell, adoption, and retention.
• Analytical Skills: Strong ability to leverage insights to optimize marketing programs and drive data-driven decision-making.
• Cross-Functional Collaboration: Proven ability to collaborate with Sales, Customer Success, and Product teams to align initiatives and achieve shared objectives.

Pay Transparency
Ontra takes individual candidate location, experience, and skills into consideration when determining compensation. The base pay range is listed below. Additionally, all positions are eligible for unit-based equity grants.

Some positions may be eligible for additional compensation, such as commission or other variable compensation structures, which is not included in the below base pay range.

If you are selected to participate in our interview process, your Talent Acquisition Partner will share more details about the total compensation package for the role.

Base Pay Range

$160,000—$240,000 USD

Hiring LocationsWe currently hire exclusively in the locations listed below. Select jobs may have more specific location requirements due to business needs.

United StatesArizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Maryland, Minnesota, North Carolina, New Jersey, Nevada, New York, Oregon, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington

APACHong Kong

EMEAUnited Kingdom

Benefits Snapshot

• Remote-first working policy, with office hubs in SF, NYC, Santa Barbara, and London
• Twice yearly team offsites for in-person collaboration
• Paid flexible time off policy
• Paid parental leave and benefits
• Employer-supported retirement contributions, varying by country
• Monthly phone and internet reimbursement
• Company-sponsored LinkedIn Learning accounts, department budgets for professional development, and robust onboarding program
• Various options for medical, dental, and vision insurance

Travel Occasional travel is required for Ontra employees, including typically at least twice per year to attend team and larger group off-sites for in-person collaboration. For some roles, additional travel may be required based on the requirements of the role and business need.

InclusivityOntra is committed to the full inclusion of all qualified individuals. As part of this commitment, Ontra will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [e-mail].

Personnel Privacy Notice: View here.

Note on Employment Verification: All employees hired will be required to verify identity and eligibility to work in their particular location.

Note to External Agencies: We are not accepting any blind submissions or resumes/CVs from recruitment agencies. Any candidates sent to Ontra will NOT be accepted or considered as a submission without a signed agreement in place.

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