Director, Demand Generation

Gong; Chicago (IL); On-site; USD 153,000 - 227,000; Full time

Job summary

A leading company in the software industry is looking for a Director of Demand Generation. This senior role involves overseeing marketing strategies to drive lead generation across various market segments and collaborating with sales to ensure pipeline success. Candidates should have extensive SaaS marketing experience and a strong understanding of demand generation strategies.

Benefits

Medical, dental, and vision plans

Flexible wellness stipend

401(k) program

Education and learning stipend

Flexible vacation time

Paid parental leave

Company-wide recharge days

Work from home stipend

Qualifications

• 10+ years in B2B SaaS marketing with 4+ years leading demand-gen or growth teams.
• Proven success owning pipeline and partnering closely with Sales.
• Comfortable in a fast-paced, dynamic environment.

Responsibilities

• Drive to quarterly sourced pipeline targets for NAMER New Business.
• Launch and optimize various ABM campaigns.
• Coach a high-performing team of marketers.

Skills

B2B SaaS marketing

Demand generation

ABM

Data storytelling

Multi-channel programs

Tools

Salesforce

6sense

Demandbase

Sendoso

Job description

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Gong empowers everyone in revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends; driving impactful decisions and actions. The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows that are essential for business success. More than 4,500 companies around the world rely on Gong to unlock their revenue potential. For more information, visit www.gong.io.

In this role, you will oversee pipeline creation and acceleration for our North American segments—designing ABM, field, and segment-specific programs matched to how each audience buys. As the go‑to marketing partner for NAMER Sales leadership, you’ll build segment-specific marketing plans for teams like SMB, Mid-Market, Enterprise, and Industries, connecting the dots between the Demand Gen team and partnering teams like Digital, Campaigns, PMM, Events, and more. Your mandate is simple: keep our demand gen engine moving with predictable, high‑quality pipeline that Sales can count on.

Responsibilities

• Own the number: Drive to quarterly sourced pipeline targets for NAMER New Business and run consistent reviews with Sales leadership to stay on-track.
• Own the relationships: Be the tip of the spear for NAMER sales partners across segments like SMB, Mid-Market, Enterprise, and Industries and serving as the connective tissue between Sales and all teams within Marketing that drive pipeline growth.
• Drive demand generation strategy: Be the driver and representative of a unified demand gen plan with inputs from cross-functional teams within Marketing, including Digital, Events, PMM, Partner Marketing, and more.
• Run multi-tier ABM: Launch and optimize 1:Many, 1:Few, and 1:1 campaigns that turn intent signals into meetings and opportunities. Go above and beyond to secure revenue from our largest accounts.
• Lead field marketing: Orchestrate regional events, executive dinners, and partner activations that generate pipeline and accelerate late‑stage deals. Build Executive Briefing Experiences (EBX) that inspire, drive value, and close deals.
• Build full‑funnel programs: Partner with peer teams to combine digital, content, and event tactics to maximize reach, engagement, and conversion.
• Measure everything: Own reporting and budget re‑allocation to hit goals.
• Coach a high‑performing team: Lead a small, talented group of Enterprise Marketing/ABM & Field marketers; hire, mentor, and clear roadblocks.
  
  

Qualifications

• 10+ years in B2B SaaS marketing with 4+ years leading demand‑gen or growth teams
• Proven success owning pipeline and partnering tightly with Sales to exceed targets
• Hands‑on expertise with 6sense/Demandbase, Salesforce, Sendoso, or similar tools
• Deep knowledge of ABM and events and a holistic understanding of multi-channel programs
• Data storyteller who can turn dashboards into clear decisions and executive‑ready narratives
• Comfortable in a fast-paced, dynamic environment, along with creating and defining new programs/processes when we’re doing something for the first time
  
  

Perks & Benefits

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.
  
  

The annual salary hiring range for this position is $153,000 - $227,000 USD.

Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.

We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.

Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.

To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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