Director, Data & Analytics

Omnicom Media US; New York (NY); Hybrid; USD 90,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Job summary

Omnicom Media US is seeking a senior Business Analytics professional to advance client insights and drive media outcomes. You will partner with planning, investment and activation teams to develop budgets, media plans and ongoing optimization, while leading measurement plans and client communications.

The role requires strong data analytics, leadership, and storytelling skills to translate complex data into actionable marketing programs. Hybrid work with in-office and remote days is offered.

Qualifications

• Industry knowledge in marketing analytics and data solutions.
• Experience in integrated marketing related to media and customer journey development.
• Expertise in audience-based marketing and data-driven advertising.

Responsibilities

• Build understanding of client issues and competitive position.
• Lead measurement plan development and execution.
• Partner with planning, investment and activation teams on budgets and optimization.
• Identify opportunities to improve processes and mentor managers.

Skills

Marketing analytics

Data-driven advertising

Leadership

Communication

Coaching/mentoring

Project management

Data solutions (1st/3rd party data, DL

Education

Bachelor's degree + 7+ years analytics experience

Job description

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client’s strategic issues, initiativesandthe competitive position.
• Ensure that analytics efforts lead to clear, compellingand actionableinsights; and insightful narratives are constructed through sophisticated analytics techniques.
• Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
• Lead the measurementplan development and execution.
• Anticipate client’s needs and proactively develop solutions to address them.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicate clear, compellingand actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train managers and ADs.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Provide ad hoc support to the clients to solve broad strategic marketing problems.

Internal facing responsibilities:

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Required Skills

• Industry Knowledge in marketing analytics and data (1stand 3rdparty data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward –and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

Education and Experience

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$90,000-$160,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.