Director, CRM Strategy & Governance

Bzpp; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Samsung Electronics America seeks a Director CRM to govern the SEA CRM COE, set program targets, and drive channel growth across email, SMS, Push, and more. You will publish playbooks, ensure best practices, and resolve inter-divisional conflicts, leveraging AI for decisioning and content generation.

Collaboration with Marketing leadership is essential for success. The role emphasizes governance, data-driven planning, and strategic cross-channel initiatives to enhance customer engagement and CRM

Qualifications

• This role requires a Bachelor’s degree with 12+ years in digital marketing and CRM.
• Experience with CRM platforms and data-driven decisioning is essential.
• Strong collaboration and leadership to align cross-functional teams.

Responsibilities

• Oversee SEA CRM governance and publish playbooks for campaigns.
• Drive retention and growth across email, SMS, Push and other channels.
• Leverage AI for decisioning, content generation, and auditing.
• Lead with analytics to set and close CRM targets with leadership.

Skills

CRM governance

Campaign strategy

Data-driven

Team leadership

Stakeholder collaboration

Education

Bachelor's degree

Tools

Adobe Campaign

Movable Ink

Attentive

Insider One

Job description

Samsung Electronics America seeks a Director CRM to govern the SEA CRM COE, set program targets, and drive channel growth across email, SMS, Push, and more. You will publish playbooks, ensure best practices, and resolve inter-divisional conflicts, leveraging AI for decisioning and content generation.

Collaboration with Marketing leadership is essential for success. The role emphasizes governance, data-driven planning, and strategic cross-channel initiatives to enhance customer engagement and CRM