Director, CRM Lifecycle & Growth (Remote)

IPSY; Santa Monica (CA); On-site; USD 135,000 - 195,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) with company match

Paid Time Off

Work from home flexibility

Free IPSY Extra subscription

Job summary

IPSY is seeking a Director of CRM Lifecycle Marketing to elevate our CRM function into a strategic growth engine. You will own end-to-end lifecycle strategy across members, subscriptions, and shop programs, driving conversion, retention, and revenue while reducing churn.

You will collaborate with Product, Engineering, Data, Creative, Brand, and CX to modernize our CRM stack and scale personalized experiences through email, push, SMS, and emerging channels.

Qualifications

• 10+ years in lifecycle, CRM, or growth marketing with revenue ownership.
• Forecasting experience focused on retention and LTV metrics.
• Advanced A/B testing and translating data into strategic action.
• Strong Excel/Google Sheets skills; SQL a plus; dashboards familiarity.

Responsibilities

• Own lifecycle strategy tied to revenue, retention, ARPU, upgrades, and resubscriber targets.
• Forecast performance, identify risks/opportunities, and implement mitigations.
• Lead rigorous testing roadmaps across channels.
• Translate performance into executive narratives with clear actions.
• Architect scalable CRM programs with cross-functional partners.
• Scale MarTech and personalization in partnership with Marketing Ops.

Skills

Lifecycle marketing

CRM analytics

Forecasting

A/B testing

SQL

Excel/Google Sheets

Education

Bachelor’s degree

Tools

Iterable

Braze

Salesforce Marketing Cloud

Tableau

Looker

Job description

IPSY is seeking a Director of CRM Lifecycle Marketing to elevate our CRM function into a strategic growth engine. You will own end-to-end lifecycle strategy across members, subscriptions, and shop programs, driving conversion, retention, and revenue while reducing churn.

You will collaborate with Product, Engineering, Data, Creative, Brand, and CX to modernize our CRM stack and scale personalized experiences through email, push, SMS, and emerging channels.