Director, Creator Content & Partnerships

Disney Media & Entertainment Distribution; Burbank (CA); On-site; CAD 175,000 - 235,000; Full time

Job summary

Disney is seeking a Senior Manager, Creator Content & Partnerships - DTC to lead creator-led strategy and partnerships driving Disney+ audience growth. You will supervise a high-performing team, develop scalable creator programs, and build strong relationships with talent and agencies to deliver measurable business results.

You will oversee major creator initiatives, collaborate with Marketing, Product, Programming and Editorial teams, and shape innovative content experiences across owned and

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 7+ years of experience in creator partnerships, influencer marketing, content strategy, digital marketing, entertainment, media, or a related field.
• 4+ years of experience leading, coaching, and developing high-performing teams.
• Demonstrated success leading large-scale creator or influencer marketing programs from strategy through execution.
• Extensive experience working directly with creators, talent agencies, management companies, and digital media partners.
• Deep understanding of the creator economy, creator monetization models, audience behaviors, and evolving platform ecosystems.
• Strong experience developing creator-led content strategies across platforms including TikTok, YouTube, Instagram, Snapchat, and emerging digital channels.
• Proven ability to lead highly visible cross-functional initiatives across Marketing, Product, Programming, Content, Analytics, Partnerships, and executive leadership.
• Strong creative instincts with demonstrated experience developing compelling creative concepts, campaigns, and content strategies.
• Excellent analytical, presentation, storytelling, and communication skills with the ability to influence senior leaders.
• Proven ability to manage multiple complex initiatives while balancing competing priorities in a fast-paced environment.
• Willingness to travel and attend industry events, creator activations, and relationship-building opportunities as needed.

Responsibilities

• Define and lead the long-term strategy for Disney’s Creator Content & Partnerships initiatives in support of Disney+ audience growth, engagement, and retention.
• Lead, coach, and develop a high-performing Creator Content & Partnerships team while fostering a culture of creativity, accountability, and collaboration.
• Develop scalable creator partnership programs that connect creators, talent, and digital media brands with Disney’s iconic stories and franchises.
• Oversee Disney’s TikTok Creator Program and other strategic creator initiatives, ensuring successful execution while identifying opportunities for innovation and growth.
• Build and maintain strong relationships with creators, talent representatives, agencies, media partners, and emerging voices across the creator ecosystem.
• Design partnership frameworks and creator engagement models that foster long-term collaboration while delivering measurable business results.
• Identify emerging platforms, consumer behaviors, and creator trends to inform future content and partnership strategies.
• Lead the creative vision and strategic direction for creator-led content initiatives across Disney+.
• Oversee the creator content pipeline from concept development through execution, ensuring programming aligns with Disney’s storytelling standards and business objectives.
• Guide creative ideation, campaign development, and executive presentations for large-scale creator initiatives.
• Partner with Marketing, Programming, Product, Editorial, and Creative teams to develop innovative creator-first content experiences across owned and earned channels.
• Champion experimentation with emerging content formats while maintaining brand integrity and audience relevance.

Skills

Creator partnerships

Influencer marketing

Content strategy

Digital marketing

Team leadership

Project leadership

Creator economy

Multi-platform content

Cross-functional leadership

Creative storytelling

Data & storytelling

Program management

Travel readiness

Education

Bachelor’s degree or equivalent professional experience

Job description

Disney is seeking a Senior Manager, Creator Content & Partnerships - DTC to lead creator-led strategy and partnerships driving Disney+ audience growth. You will supervise a high-performing team, develop scalable creator programs, and build strong relationships with talent and agencies to deliver measurable business results.

You will oversee major creator initiatives, collaborate with Marketing, Product, Programming and Editorial teams, and shape innovative content experiences across owned and