Director of Product Communications

Adobe; San Francisco (CA); On-site; USD 209,700 - 303,750; Full time

Benefits offered by this job

Long-term incentives in the form of equity awards

Competitive salary reflecting regional costs

Equal Employment Opportunity

Job summary

A leading software company is seeking a Director of Product Communications in San Francisco, CA. The role focuses on strategic storytelling and high-impact communications for Adobe's creative product portfolio. Candidates must have over 12 years of experience in communications, proven leadership skills, and a passion for innovative storytelling that resonates with creative audiences. This opportunity offers competitive compensation and the chance to shape narratives in a fast-paced environment.

Qualifications

• 12+ years of experience in product, corporate, or brand communications.
• Experience leading high-performing teams.
• Success in developing global communications strategies.

Responsibilities

• Own and evolve Adobe’s core narratives for creators.
• Build and drive PR strategies for various audiences.
• Lead a communications team delivering impactful messages.

Skills

High-growth communications experience

Team leadership

Fast-paced environment experience

Creative storytelling

Generative AI proficiency

Modern communications expertise

Executive presence

Job description

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Adobe’s communications team helps define how the world understands Adobe by showcasing our products, innovation, and customer and industry impact for media, creators, partners, and the broader market. This role will focus on Adobe’s creativity business and the people that power creative expression globally in the era of generative AI!

We are seeking an experienced and strategic Director of Product Communications. The ideal candidate will lead communications for Adobe’s creator and creative professional product portfolio including imaging, video, design, audio and more. This includes Adobe Firefly, Photoshop, Premiere, Illustrator, Lightroom, and Creative Cloud applications! This senior leader will manage a team that develops and delivers high-impact communications strategies that define how Adobe supports creators and creative professionals globally.

This global leadership role is pivotal in shaping Adobe’s leadership in the creative industry, driving narratives that resonate with creators, creative professionals, and a global creative ecosystem.

What You'll Do

• Own and evolve Adobe’s creator and creative professionals core narratives, with an emphasis on generative AI innovation in creative workflows and tools.
• Build and drive PR strategies that speak to these audiences, including individual artists and content creators to creative directors, agencies, filmmakers, and production teams.
• Oversee development of storytelling and content, including executive media interviews and speaking engagements, press materials, creator stories, thought leadership, research, and industry narratives.
• Drive communications for product announcements, events, tentpole moments, creator-focused activations, and Adobe-owned experiences such as Adobe MAX.
• Drive media results across creative, technology, business, and entertainment outlets. Build strong relationships with press, creators, and influential voices.
• Identify external breakthrough moments and themes across culture, industry and generative AI. Develop communication strategies to lead those conversations.
• Lead and mentor a communications team delivering product and customer communications. Model and encourage business proficiency and creative and strategic storytelling.
• Collaborate with product, marketing, social, community, legal, and communications teams to drive clear, differentiated messaging.
• Be a strategic thought partner to senior leaders. Proactively shape communications based on industry trends, competitive dynamics, audience needs, and emerging opportunities in creative generative AI.

What You Need To Succeed

• High-growth communications experience: 12+ years of experience in product, corporate, or brand communications within technology, creative software, media, or related industries.
• Team leadership at scale: Proven ability to lead, mentor, and nurture high-performing teams while influencing across the organization.
• Success in fast-paced environments: Experience developing and implementing global communications strategies in agile, rapidly evolving organizations.
• Audience familiarity: Passion and curiosity for creative trends, careers, and modern workflows.
• Creative and exceptional storytelling: Ability to conceptualize, evolve, and communicate narratives that define product leadership and cultural relevance.
• Generative AI proficiency: Demonstrated aptitude for shaping communications around emerging technologies, including generative AI, and applying it to your work.
• Modern communications expertise: Command of digital storytelling, social platforms, multimedia content, and communications channels.
• Executive presence: Excellent judgment and ability to influence at senior levels while bridging strategy and hands‑on work in a highly matrixed, global organization.

Compensation

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $147,900 – $303,750 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $209,700 – $303,750.

In addition, certain roles may be eligible for long‑term incentives in the form of a new‑hire equity award.

State-Specific Notices

California

Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado

Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts

Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Equal Employment Opportunity

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Accessibility

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail] or call (408) 536‑3015.