Creative Director

Lawn Squad; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

Authority Brands seeks a visionary Creative Director to lead the development and execution of distinctive, high‑quality creative across its portfolio. You will turn business and audience insights into compelling campaigns, guide work from concept to delivery, and advance the thoughtful use of AI in creative production.

You will supervise a multidisciplinary team and partner closely with Brand Marketing and operations. Location in Atlanta, GA with 10–25% travel.

Qualifications

• 10+ years of creative leadership experience in an agency or in‑house environment.
• Experience working in a franchise model, prioritizing national brand needs with localized requests.
• Proven ability to lead multidisciplinary teams of designers and copywriters with feedback and hands‑on guidance.
• Strong track record partnering with Brand Marketing and Operations to translate insights into impactful creative concepts.
• A robust portfolio showcasing storytelling, brand consistency, and forward‑thinking use of AI in creative workflows.

Responsibilities

• Lead and mentor a multidisciplinary creative team across campaigns, digital content, social, and demand gen.
• Translate business and audience insights into integrated creative strategies and executions.
• Provide clear creative direction to internal teams, agencies, and production partners with constructive feedback.
• Elevate AI‑powered workflows, evaluate new tools, and roll out best practices for design and content production.

Skills

Creative leadership

Franchise model experience

Cross-functional collaboration

Brand marketing collaboration

AI innovation in creative

Job description

The Creative Director leads the development and execution of distinctive, effective creative across Authority Brands’ portfolio. This role turns business and audience insights into compelling campaigns and content; guides work from concept through delivery and maintains a high standard for brand quality. Working closely with Brand Marketing and other partners, the Creative Director leads a multidisciplinary team, contributes hands‑on creative thinking, and advances the thoughtful use of AI in creative production.

Creative Craft, Innovation & Execution

• Bring an external, innovative point of view to the home services industry, seeking inspiration from culture, design, technology, and industry trends to push creative thinking forward.
• Develop integrated ideas with designers and copywriters, unifying verbal and visual storytelling with a strong visual point of view.
• Guide creative projects from brief to execution, maintaining a high bar for quality and brand consistency across campaigns, digital, social, content, and demand generation.
• Uplevel Authority Brands’s approach to AI in ad design, evaluating new tools and workflows and rolling out best practices to stay at the cutting edge of AI‑powered creative.

Cross-Functional Collaboration & Strategy

• Partner closely with marketing teams to translate business, audience, and product priorities into compelling creative strategies.
• Collaborate with internal partners, agencies, and production teams, providing clear creative direction and constructive feedback.
• Present creative concepts and recommendations confidently to leadership and key stakeholders.

Creative Leadership & People Management

• Lead, mentor, and inspire a team of creative leaders, producers, creatives, strategists, and content makers across multiple brands.
• Balance people leadership with direct execution in writing, concepting, narrative development, and creative problem‑solving.
• Partner with Brand Marketing to prioritize workload and focus the team on high‑impact initiatives.

Qualifications

• 10+ Years of Creative Experience in a leadership role (Creative Director, Associate Creative Director) within an agency or in‑house brand environment.
• Experience working in a franchise model. Comfortable navigating localized requests while effectively prioritizing national brand marketing needs.
• Team Leadership & Mentorship: Demonstrated ability to manage, grow, and empower multidisciplinary teams of designers and copywriters through constructive feedback and hands‑on guidance.
• Strategic & Cross-Functional Collaboration: Strong experience partnering with Brand Marketing and Operations teams to translate business and customer insights into impactful visual and verbal creative concepts.
• Portfolio & AI Innovation: A robust portfolio showcasing exceptional conceptual thinking, storytelling, and brand consistency across digital, social, and website content along with a forward‑thinking approach to leveraging generative AI tools in creative workflows.

Location and travel expectations: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339 (10-25% travel)