Director, Creative Solutions — Maternity Coverage (Temp)

BETCHES MEDIA; New York (NY); Hybrid; USD 102,000 - 122,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Betches Media is seeking a Director, Creative Solutions to lead the pre-sale marketing team during a maternity leave. You will oversee ideation, strategy, and deck creation, collaborating with Sales, Branded Content, Editorial, and more to craft cross-platform campaigns for digital, social, and experiential programs.

You’ll mentor staff, drive individual contributions, and shape current and future brand partnership strategies while aligning with revenue goals.

Qualifications

• 7+ years experience working in marketing for a digital publisher, media company, agency, or similar company
• 7+ years experience with the pre-sale process, creating client programming for paid digital & event proposals
• Strong leadership and communication skills, with a comfort communicating at the C-suite level
• Strong design, storytelling, and creative strategy experience
• Google Suite, PowerPoint, and Canva (Adobe Suite experience a plus)
• Ability to translate client KPIs into actionable campaign strategies
• Familiarity with and strong enthusiasm for entire the Betches Media and LBG brands
• Ability to thrive in a startup environment—highly motivated with an entrepreneurial spirit
• Excellent written and verbal communication skills, along with ability to conduct formal pitch presentations & one-on-one meetings
• Strong communication skills, with the ability to effectively navigate through ambiguity and complexities related to client/agency structure
• Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, engagements, etc.
• Fluency in the language of online measurement: uniques, pageviews, visits, etc.
• Comfort presenting to and communicating with clients
• Agility and ability to work both independently and cross-functionally
• Strong organizational and analytical skills
• Quick, creative thinking & ideation mindset with a passion for social media and branded content
• Bachelor’s degree from an accredited college or university

Responsibilities

• Lead strategic and creative brand vision for Betches
• Manage members of the Creative Solutions marketing team
• Own the development and evolution of marketing materials
• Navigate an 80/20 split of responsibilities, roughly 80% individual contributor to 20% manager
• Work alongside all Sales teams to conceptualize and deliver winning proposals rooted in social, digital, vodcast, and experiential activations that are both engaging for audiences and impactful for clients (and their KPIs)
• Effectively manage a high volume of inbound and proactive RFPs with large budgets
• Expertly design and convey campaign ideas through custom content presentations
• Collaborate with Sales to answer RFPs and co-pitch in meetings to effectively deliver Betches Media and LBG best-in-class sponsorship opportunities
• Partner with all Sales teams to develop go-to-market brand strategies, while helping to forecast revenue & brand growth potential
• Partner with Branded Content & Video to develop new ideas for custom content programs and series, as well as package existing organic editorial content to bring in new partners and drive repeat business
• Write and create materials in the Betches Media and LBG brand voices
• Assist with pricing and packaging opportunities
• Showcase Betches Media and LBG potential to outside audience, talent, and clients
• Innovate creative marketing approaches to drive Betches Media and LBG across all digital and event initiatives

Skills

Leadership

Communication

Design

Storytelling

Creative strategy

Strategic planning

KPI translation

Brand familiarity

Education

Bachelor’s degree

Tools

Google Suite

PowerPoint

Canva

Adobe Suite

Job description

Betches Media is seeking a Director, Creative Solutions to lead the pre-sale marketing team during a maternity leave. You will oversee ideation, strategy, and deck creation, collaborating with Sales, Branded Content, Editorial, and more to craft cross-platform campaigns for digital, social, and experiential programs.

You’ll mentor staff, drive individual contributions, and shape current and future brand partnership strategies while aligning with revenue goals.