Director, Content Strategy

UChicago Medicine; Chicago (IL); On-site; USD 140,000 - 220,000; Full time

Job summary

UChicago Medicine seeks a Director of Content Strategy to lead brand storytelling, align narratives across patient care, research, and education, and drive high-impact campaigns. You will guide a high-performing creative team and partner with senior executives to shape trusted messaging across channels.

The role requires a strategic thinker with a passion for brand health, audience engagement, and measurable results, based in Chicago with onsite presence as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Master’s degree preferred.
• 10+ years of progressive experience in brand strategy, content development, or related roles with a notable record of results.
• Storyteller with storytelling and campaign management across healthcare organizations.
• Portfolio of brand-building campaigns and creative traditional and digital content.
• Deep knowledge of branding principles, audience engagement, and content marketing.
• Proficient with digital platforms, analytics tools, and emerging media trends.
• Outstanding leadership, project management, and interpersonal skills.

Responsibilities

• Lead the creation and execution of a storytelling strategy and framework highlighting impact on patients, research, and community.
• Oversee production of engaging, multi-format content across platforms in collaboration with clinical and research teams.
• Engage as a strategic partner with service lines to ensure campaigns resonate with patient and provider audiences.
• Collaborate with Growth Marketing to develop a cohesive narrative integrating provider insights and patient outcomes.
• Work with cross-functional teams to align campaigns with broader marketing and communications goals.
• Manage agency relationships to produce high-quality content and assets on time and budget.
• Leverage performance data and OKRs to refine brand narratives and storytelling tactics.
• Lead and inspire a high-performing team of communications and multimedia professionals.

Skills

Brand strategy

Storytelling

Campaign management

Digital analytics

Leadership

Content development

Healthcare communications

Education

Bachelor's degree in Marketing/Communications

Master’s degree preferred

Job description

Job Description

Join a world-class academic healthcare system,

Job Description

Join a world-class academic healthcare system, UChicago Medicine, as our next Director, Content Strategy. We are seeking a progressive visionary with a high degree of professional energy and a proven track record. This role requires a dynamic leader with a passion for brand strategy, a strategic mindset, and the ability to execute high-impact initiatives that drive measurable results.
The successful candidate will lead, develop and execute UChicago Medicine’s content brand strategy, ensuring a unified, compelling voice across all communications and content channels. This role oversees the creation of engaging, multi-format content that connects with diverse audiences, highlighting the organization’s mission, values, and impact in healthcare innovation. By defining and enforcing brand guidelines, monitoring brand health metrics, and developing content campaigns that resonate emotionally and strategically, the Director will play a pivotal role in shaping and amplifying UCM’s reputation as a leader in Healthcare, Research, Education, Community, and People.
Reporting to the Executive Director, Executive Brand & Communications, this Director will be a strategic partner with cross-functional teams and external resources to craft narratives that elevate the brand while aligning with organizational priorities. The position includes managing a high-performing creative team, collaborating with senior executives on high-profile messaging, and ensuring consistency across all platforms. Through a blend of storytelling expertise, strategic vision, and operational excellence, the Director will drive impactful campaigns that inspire trust, attract new audiences, and strengthen market presence.
This position is based in Chicago with the expectation that you will have an onsite presence at least 2 days per week, sometimes more often, given meetings and organizational priorities.

Who You Are

• Bachelor’s degree in Marketing, Communications, Journalism, or related field required.
• Master’s degree preferred.
• 10+ years of progressive experience in brand strategy, content development, or related roles with a notable record of results.
• Storyteller, effective at storytelling and campaign management across a highly complex healthcare, hospital and mission-driven organization.
• Portfolio of brand-building campaigns and creative traditional and digital content.
• Deep knowledge and understanding of branding principles, audience engagement, and content marketing and communications best practices.
• Proficient with digital platforms, analytics tools, and emerging media trends.
• Outstanding leadership, project management, and interpersonal skills as evidenced by strong communication skills.

What You’ll Gain As Director, Content Strategy

• Opportunity to work at a world-class organization, engaging numerous stakeholders, to fulfill its patient-care, research, medical-education, and health-equity missions.
• High visibility as an innovative leader for UChicago Medicine, managing key internal and external relationships.
• Ability to make a difference in the lives of patients and their families, highlighting our relentless pursuit to address health disparity and achieve health equity.

What You’ll Do As The Director, Content Strategy

• Lead the creation and execution of a storytelling strategy and framework that highlights the organization’s impact on patients, research advancements, and community contributions.
• Oversee the production of engaging, multi-format content that inspires and informs target audiences while partnering with the clinical and research teams to develop narratives that showcase our groundbreaking work.
• Engage as a strategic partner with key service lines to ensure campaigns resonate with patient and provider audiences.
• Collaborate with Growth Marketing to develop a singular, cohesive narrative that integrates provider insights and patient outcomes.
• Work closely with cross-functional teams to ensure campaigns align with broader marketing and communications goals.
• Manage agency relationships to produce high-quality content and creative assets on time and within budget.
• Leverage campaign performance data and OKRs from provider growth efforts to refine brand narratives and storytelling tactics for continuous improvement.
• Lead and inspire a high-performing team of communications and multi-media professionals and content developers.
• Collaborate with public relations and creative messaging and initiatives to ensure continuity across all communication channels to strengthen UCM positioning.
• Collaborate with internal stakeholders to craft consistent narratives around growth plans and institutional priorities.
• Foster efforts to positively impact the organization’s visibility, image, and relationship with its surrounding community.
• E4 Leadership (Equity, Engage, Evolve, Excel) Is a Patient Centered Management System That Empowers Teams To Improve On a Daily Basis. This Is Done Through Daily Readiness Huddles, Real Time Process Monitoring, Performance Review Huddles And Structured Problem Solving. E4 Leadership Is An Evolving System Where Leaders Work Together To Cultivate a Culture Of Equity And Continuous Improvement That Enables

• Each person to realize their full potential for contribution
• The organization to achieve high performance outcomes
• System-wide integration, coordination, and seamless execution
• Clear focus on exceptional, equitable patient care and experiences.

As part of the leadership team, this position will be instrumental in reinforcing and sustaining UCM’s E4 Leadership Culture.